Piston Heads to American Advertising Federation’s American Advertising Awards

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Agency Wins Five National Awards for Cars.com Campaigns

Cars.com Walk In The Park Banner Ad

This work is all about the intersection of creative spirit and excellence with commerce, culture, and technology.

Digital and creative advertising agency Piston has made it to the final round of the American Advertising Federation’s American Advertising Awards, formerly known as the ADDYs, with five national awards for work done on behalf of client Cars.com.

This year, San Diego- and New York-based Piston is the only agency from San Diego headed for the national and last leg of the three-stage competition that begins at the local Ad Club level. Moreover, Piston is the first San Diego agency ever to win more than three awards at the national level in the 46-year history of the competition. Piston also is the first San Diego agency since 2011 to make it to the nationals.

The awards will take place on May 31 at the Boca Raton Hotel and Club in Boca Raton, Fla., and will conclude the AAF’s AdAmerica 2014 conference. With more than 40,000 entries, the mission of the awards is to reward creative spirit and excellence.

While Gold or Silver designations are not yet known, Piston has won five awards for work done for the Cars.com brand. These awards include three for individual banner ads, “Car Chase,” “Walk in the Park,” and “Cheer,” as well as two for overall digital campaigns. See the work at http://work.pistonclients.com/ca/ and http://work.pistonclients.com/os/cars.php.

According to the San Diego Ad Club, these wins make Piston part of the San Diego Ad Club Contenders Hall of Fame, an elite group of San Diegans who have made it to the Nationals and gone home with Gold or Silver.

Piston CEO Michael Chaney said, “Our Executive Creative Director David Schafer and the agency’s creative and management teams continue to push themselves past the expected and into areas that provide meaningful connections with audiences. Whether Gold or Silver, our clients have already won. This work is all about the intersection of creative spirit and excellence with commerce, culture, and technology.”

About Piston
Piston is a full-service digital agency with offices in San Diego and New York. Piston creates successful communications between brands and customers based on a deeper understanding of commerce, culture and technology. By connecting these three concepts, Piston builds and tracks brand relationships that span all media, channels and marketing capabilities.


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