New York (PRWEB) May 12, 2014
Peppercomm has added Matt Lester as creative director. During his career, Lester has pioneered and produced celebrated campaigns for high-profile national and international brands including Kohl’s, L’Oreal, Gillette, Brooks Brothers, Taster’s Choice, Coca-Cola, Alka-Seltzer, and Sprite, among others. This addition is the latest in a series of new hires designed to deepen expertise in key areas including content and creative services as the firm continues to build upon its fully integrated offerings.
In this role, Lester will oversee strategic and creative development, brand positioning and branding, and the management of creative, video production, and post-production teams from concept inception to distribution. Most recently, Lester was acting creative director at Karousel Collective and the Pedone agency, where he ran the Lord & Taylor program producing a variety of cross-platform campaigns for television, radio, print and on-line, social media, and experiential marketing and the US Polo Association business.
“We recognized that as our clients’ and prospects’ integrated marketing needs were becoming increasingly more sophisticated, we needed a truly inventive and original thinker to help lead our creative efforts,” said Ed Moed, co-founder and CEO. “Matt not only brings a wealth of experience across the creative spectrum, but he also possesses an amazing vision for where things are headed. We’re thrilled to have him join Peppercomm.”
Lester added, “I am looking forward to applying my years of experience in advertising, creative, production and design to a full range of digital and creative client challenges, working with our integrated team to turn those into opportunities. In terms of engagement, the sky is the limit when you have a fully integrated team working towards a common goal.”
Peppercomm, Inc., an award-winning strategic, integrated communications and marketing firm headquartered in New York City with offices in San Francisco and London, prides itself on listening first, last and always. The firm’s tagline: “Listen. Engage. Repeat.” emphasizes the unique approach Peppercomm takes in understanding exactly how a client can engage in authentic conversations with its audience. Peppercomm was ranked No. 1 in Crain’s New York Business Best Places to Work 2012 and in 2013, was honored with two Silver Anvils and the PR News campaign of the year. More information about the agency may be found at http://www.peppercomm.com.