Greenwich, CT (PRWEB) May 09, 2014
Andy Darmohraj, Executive Vice President and COO of the American Pet Products Association (APPA), is pleased to announce Leah Zguzenski has joined the team as Director of Member Relations and Business Development.
In her new role, Zguzenski will report directly to the APPA Vice President and will be responsible for developing member benefit programs as well as working to enhance member retention, education, market research and strategic association goals. Zguzenski comes with more than 15 years experience in marketing and strategy. She previously served as Market Analyst & Global Brand Strategist at PepsiCo in Purchase, NY, where she executed their National Brand and Shopper Marketing programs while managing multi-million dollar budgets and inventories for bottling networks’ point-of-sale and premium items. Zguzenski earned a Bachelor of Science in Mathematics and is a member of The Center for Association Leadership (ASAE), the New York Society of Association Executives (NYSAE), and the APPA Professional Women’s Network (PWN).
“Leah is a fantastic addition to APPA,” said Darmohraj. “We are confident in her skills and expertise, and look forward to the knowledge and forward thinking she’ll bring to the Association.”
The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes more than 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit http://www.americanpetproducts.org for more information.