San Francisco, CA (PRWEB) May 10, 2014
ZEDO, the leading global ad platform partner for publishers, today announced that Ravi Ganatra has joined ZEDO as Head of Ad Operations & Creative Services. Ravi comes to ZEDO after working at the software product engineering and IT Services company Cybage for seven years.
While at Cybage, Ravi was a Senior Ad Operations Manager . He also managed a team of 60 to 70 Ad traffickers, and was involved in trafficking, quality assurance and Ad server support.
This experience makes Ravi a perfect fit to head the ZEDO Ad Operations services for customers like the Economist and (another?). Customers work with ZEDO to outsource their ad operations becaues ZEDO helps customers reduce overhead and concentrate on the core business. ZEDO’s outsourced as operations support can strengthen a business’s strategy by providing valuable input based on experience and expertise. Customers simply tell ZEDO what they need and ZEDO will hire, train and retain while cutting ad operaiton costs by 50%.
“Ravi will be a great addition to our fast-paced Internet workplace, where he'll be able to apply his expertise. Each new hire is a strategic step in our movement to an integrated suite of offerings that brings together publishers, advertisers, and brands who should be working together,” said Roy de Souza, ZEDO CEO and founder.
In recent years, ZEDO has invested heavily in specializing its ad operations support for it’s customers. Businesses interested in learning more can visit http://www.zedo.com/outsourced-ad-operations/ to sign up for more information about outsourced ad operations and ZEDO will get back to you within 24 hours.
Learn more about ZEDO visti http://www.zedo.com and follow ZEDO on Twitter @zedoinc.
ZEDO, Inc. is a platform offering high impact formats. Known for technical innovation and ability to scale, ZEDO offers publishers products and services - including ad serving - and high impact formats with 99% viewable impressions. ZEDO also serves advertisers through ZINC, a suite of high impact formats including video and native ads on premium sites. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, Seattle, and Phoenix, and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.