Sharpeners Report Just Celebrated Its 33rd Year, Helping Professional Sharpeners Grow Their Sharpening Business

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Sharpeners Report trade publication launches a digital monthly E-newsletter for sharpening businesses and a new Sharpeners' Supplier Directory.

A “green” society means communities need professional sharpeners, and sharpeners turn to Sharpeners Report trade publication to read up on how they can sharpen blades masterfully. Sharpeners Report just celebrated its 33rd year, helping professional sharpeners grow their sharpening business. The publisher recently launched a new digital monthly newsletter and will publish its first Sharpeners' Supplier Directory this summer.

There is an art and science to sharpening. Reporting on the correct abrasives, angles, and techniques has helped Sharpeners Report grow its subscriber and advertising base since 1981. “Some blade imports may be cheap and not worth sharpening. But quality tools can be re-sharpened to factory new edges. Professional sharpeners who read Sharpeners Report know how to tell the difference, and encourage customers to stay green,” said Judith Brenner, publisher and owner of Creative Lakes Media, LLC, who took over the publication in 2011

“The vet and pet grooming industry, salons, chefs, factories, lawn cutting services, and cabinet makers always need sharp tools to be efficient,” Brenner said. We have readers that work in large metro areas and rural areas, from Boston to San Francisco; and from the Provinces in Canada to America’s Amish communities all the way to Florida. Carpet installers, upholstery companies, and many others have blades that need a sharp edge.

The free Blog complements the monthly publication. Digital subscriptions cost $26. Brenner said response from customers has been overwhelmingly positive with 90% renewal rates and new readers every year. The need for extra income, and ingenuity of self-starter entrepreneurs, keeps men and women entering the pro sharpening business. They get training from equipment sellers, and at workshops sponsored by Sharpeners Report.

When information migrated from print to the Web, trade publications like Sharpeners Report were up against a bottomless pit of free content. Creative Lakes Media, LLC, recently launched a digital E-newsletter, and this year, upgraded the mailed monthly newsletter to include color photos to go with technical articles. It also added classified ads to its web site, so pro sharpeners can buy and sell sharpening and grinding equipment. “We continue to offer equipment news, and are launching a new Sharpening Supplier Directory,” Brenner said.

About Sharpeners Report:
Sharpeners Report is published in Minnesota by Creative Lakes Media, LLC. Founded in 1981, it covers news about all things sharp and how they got that way. It is intended as an educational media, and sells a "Best of Sharpeners Report" series of articles on beauty shear sharpening, clipper blade sharpening and repair, saw and tool sharpening, and lawn and garden sharpening articles. Commercial knife sharpening articles are also available. DVDs from its Sharpeners Workshop and Supply Fair are also available. Creative Lakes Media also offers marketing communications and editorial services.

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Judith Brenner
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