The acquisition of the Public Safety Group offers a unique opportunity to take full advantage of improving market conditions by leveraging improvements made during the economic downturn.
Fort Atkinson, WI (PRWEB) May 12, 2014
Cygnus Business Media today announced that it is selling its Public Safety Group and has retained Corporate Solutions, LLC of Westport, Conn. to handle the offering.
According to Cygnus CEO John French, the company’s Public Safety Group offers a unique opportunity to take advantage of an improving market after the Group successfully managed the market decline through the recession. This already highly-profitable division serves the nation’s public safety professionals. The Group addresses three critical components of the public safety market: Emergency Medical Services (EMS), Fire Services and Law Enforcement.
“Public Safety is an incredibly successful portion of the company that has had a lot of interest from the outside for many years,” said French. “The acquisition of the Public Safety Group offers a unique opportunity to take full advantage of improving market conditions by leveraging improvements made during the economic downturn. Within the Group, each brand’s unique selling proposition is the combined strength of the Trade Shows, Online portals, and Print properties. It is this integration that allows the brands to provide complete marketing solutions to advertisers and a unique platform to attract readers, visitors and attendees."
The Public Safety Group’s properties reach the entire public safety market, providing integrated marketing solutions with print, digital and event properties that include: four print publications, three websites and three trade shows. The portfolio of industry-leading properties provides an unparalleled audience reach of over 1 million public safety and security specialists.
About Cygnus Business Media
Cygnus Business Media is an internationally-recognized business-to-business media company. Its diverse portfolio serves 15 market categories with print and interactive products and live events. Through its media, the company reaches more than 1.3 million print subscribers, nearly 1 million industry professionals via its digital marketing services and expositions and attracts 2 million unique visitors to its websites monthly. Cygnus Business Media provides comprehensive, integrated advertising and marketing programs for some of the world's largest and most recognized business-to-business brands.