Fort Myers, Fla. (PRWEB) May 12, 2014
Quinceañeras are being embraced as part of a new cultural trend reaching across borders and quickly becoming America’s new debutante, according to House of Wu, an international designer and industry leader in the bridal and formal wear industry. This tradition marks a girl's fifteenth birthday and symbolizes the transition from childhood to womanhood. Whether modest or extravagant, Quinceañera celebrations come with a price tag, something that has been picked up by American retailers. Quinceañera gowns alone can be just as expensive as wedding gowns.
“In 2005, House of Wu recognized the developing segment and began creating our first designs for young Latinas,” said Wen Wu, founder and owner of House of Wu. “Each girl wants to feel like a princess and she looks for extravagant gowns. Our designs celebrate the elegance, grace and poise girls embrace on their special day. We expanded our elaborate ball gown designs into our Quinceañera Collection label several years later and quickly became recognized as an industry leader in this segment.”
Originally considered the province of rich families, the Quinceañera is now a mainstream event for hundreds of thousands of Hispanic girls in the U.S. The business generates over $400 million a year, according to MSN Money. While the Hispanic market continues to increase exponentially, ignoring it would mean losing business opportunities.
“Markets like Texas and California have always been good for us. However, this year we are noticing tremendous growth in the North East down through the South,” said Wu.
House of Wu’s Quinceañera Collection’s growth is attributed to fashion-forward designs, especially within the new Fall 2014 styles. The gowns this season are more sumptuous from three-dimensional appliques and two-faced satin to more complicated bejeweled bodices with rich, bolder color combinations.
“It is remarkable how our Quinceañera Collection is creating a buzz that is resonating throughout the U.S.,” said Wu. “We’ve seen girls moving away from the traditional pink and white gowns. This season, our designers really challenged themselves with color combinations like purple and turquoise or multi-pastels. They created fuller skirts with layers of cascading ruffles and pick-ups and designed ornate patterns for more flourishes. It’s a celebration where the girl should reign supreme and our selection of gowns will help her feel like royalty.”
About House of Wu
House of Wu has been creating dresses for every dream for over 20 year, as an international designer and industry leader in the bridal and formal wear industry. With 16 designer labels and three designers on staff, House of Wu collections target a specific style with focus on design, fit and fabrication at an affordable price.
House of Wu design labels include Christina Wu, Dere Kiang, Jacquelin Exclusive, Private Collection, Serena London, Pretty Maids, Tiffany Designs, Tiffany Princess, Hannah S, Panoply, Panoply Pageant, Studio17, Cara Mia, Damas, Quinceañera Collection and Fiesta Gowns.
House of Wu has a network of more than 3,300 stores selling the company’s design labels throughout the United States, Canada, Europe, Mexico, Puerto Rico, the Middle East, Central and South America and the Caribbean. The company’s corporate headquarters are in Fort Myers, Florida. House of Wu also maintains a showroom in Atlanta and a manufacturing and distribution center in China.