Main Street's MSBIA Partners With Local Charity ‘Heal The Bay’ In 2014 To Help Raise Funds To Clean Up The Santa Monica Bay And To Produce The Popular Annual Event

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Local Merchants seek to help fund the 14th annual event with creative initiatives targeting their loyal customers, while simultaneously raising money and awareness for beach clean-up.

14th Annual Main Street Summer SOULstice

It’s just a great way to celebrate Main Street, and a beautiful Sunday in Southern California. And this year it’s also about helping Heal the Bay.

This year, the Main Street Business Improvement Association (MSBIA) has teamed up with local charity Heal The Bay, a non-profit environmental group working to restore Santa Monica Bay.

The partnership between the MSBIA and its 14th Annual Summer SOULstice and Heal the Bay will raise money for both Heal the Bay and the SOULstice event.

The annual event includes live music and kids activities as well as sidewalk sales, dining and shopping on June 22 with live bands at several sites up and down Main Street in Santa Monica with a few surprise community guests.

“It’s a community event,” says Gary Gordon, MSBIA Executive Director. “It’s just a great way to celebrate Main Street, and a beautiful Sunday in Southern California. And this year it’s also about helping Heal the Bay.”

The arrangement between the two organizations allows MSBIA to raise funds; a portion goes to the SOULstice event and a portion goes to Heal the Bay.

“With the rising costs of the event, and the expectations we’ve created over the years for the event, we’re seeking additional sponsorships, and we’re asking people to go to the Main Street website and contribute to the event, and help Heal the Bay,” Gordon said.

Plans are underway for various Main Street businesses to offer discounts and produce special nights and events between now and the SOULstice so people can have fun as they contribute.

“Two hair salons are planning a ‘cut night’ and an inaugural ‘MAINOPOLOY- Taste of Main’ event is being hosted on May 25th,” Gordon said.

“And keep your eyes out for a special t-shirt to purchase to help raise funds,” he said.

Other businesses on the street who have been instrumental in being the first to implement unique fundraising efforts include Enterprise Fish Company, Rawvolution, 220 Fitness, Peets Coffee and AREAL among others. Enterprise is donating a percentage of wine sales, AREAL has a barbeque lined up to raise funds, and Peets is hosting a raffle.

Funds for the SOULstice come from individual Main Street businesses, sponsors, and City of Santa Monica grants. Donations to MSBIA for this project are not tax deductible even though a portion goes to Heal the Bay.

The 14th Annual Main Street Summer SOULstice is produced by the MSBIA and co-produced by the City of Santa Monica Buy Local Campaign.

About Heal The Bay-
Heal the Bay is a nonprofit environmental organization making Southern California coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean. We use science, education, community action and advocacy to pursue our mission.

About Main Street Santa Monica-
Main Street Santa Monica is an eclectic collection of restaurants, boutiques, cafes, and various services stretching for about a mile from Pico south to the Santa Monica City limit. Historic, and Going Green, the street offers numerous unique shopping and dining experiences. Main Street is also popular for the weekly Farmer’s Market every Sunday at Heritage Square, the annual Summer SOULstice, and the annual Holiday event featuring The Shopping Cart Tree. For more information, visit and on social media at,, on instagram at @mainstreetsm or using hashtag #mainstreetsm and #SOULstice2014.

Media Contact: Kelley Coughlan, Melrose PR, Kelley(at)melrosepr(dot)com, (310) 260-7901

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