Refresh Your BBQ Sauce Labels Just in Time for National BBQ Month

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Update BBQ Sauce with Custom Labels from Lightning Labels

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"Designing barbecue sauce labels to appeal to these consumers could be a great benefit this May and as the weather continues to get warmer," said AnneMarie Campbell, Business Development Manager at Lightning Labels.

Lightning Labels, custom label and sticker printing leader, is helping brands get their BBQ sauce labels ready for National Barbecue Month. Since Memorial Day is one of the most popular days for grilling out, it's not surprising that the national celebration of cookouts takes place during the same month. A poll conducted by the Hearth, Patio and Barbecue Association reported that 80 percent of Americans appreciate the ease of outdoor cooking and 62 percent of families that cookout use some kind of rub or marinade. It's clear that the time is now to take advantage of National Barbecue Month.

"Barbecues are an American tradition that National Barbecue Month celebrates annually," said AnneMarie Campbell, Business Development Manager at Lightning Labels. "People love cooking out in summer and experiencing the great outdoors with family and friends. Designing barbecue sauce labels to appeal to these consumers could be a great benefit this May and as the weather continues to get warmer."

Brands that market the month-long holiday on BBQ sauce labels could see an increase in sales.

Make Custom Sauce Labels That Appeal to Everyone
There are so many varieties of barbeque it's easy to make custom sauce labels that appeal to any market. Because the group of consumers for barbecue sauce is so vast, it may be smart to target specific markets rather than aiming labels more generally at all consumers. For example, some consumers are very interested in regional American or even international types of barbecue sauce. In these cases, it could be useful to indicate the origin of your particular barbecue style on the label. Other markets like unique flavor profiles that may be outside of the range of a typical American BBQ sauce.

Other Personalized Food Labels Could Be Smart for BBQ Season
There are many items that could benefit from personalized food labels during National Barbecue Month. Food products like ketchup, mustard, relish and salsa also frequently appear at barbecues and often come in many different varieties as well. Indicate that May is a special month for outdoor cooking on labels and consumers may be more likely to select your product for their cookout. Use common barbecue imagery like grills and green grass to make it apparent that shoppers could have fun with your condiments outdoors. It's also crucial to use the right labeling materials, since your products will be taken outside. Labels should be attractive and functional.

For those ready to place an order, Lightning Labels is offering 15% off new label orders through May 19, 2014, using promo code 15FOR12 at checkout. The maximum discount is $1000 and this offer does not apply to reorders. Free ground shipping applies to orders placed online only and shipped within the United States and Canada. This offer cannot be combined with any other offers or promotion. Visit for details

About Lightning Labels:
Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google + and LinkedIn

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