Chicago, IL (PRWEB) May 12, 2014
All Terrain, along The Cosmopolitan of Las Vegas and United Airlines presented their award-winning in-flight campaign for Cosmopolitan of Las Vegas at the Event Marketing Summit in Salt Lake City, Utah.
Presenting at the conference was Brook Jay, Founder/CMO at All Terrain, Angela Wise, VP Marketing at Cosmopolitan of Las Vegas and Sean Burke, Senior Manager of Media & Business Development at United Airlines.
The presentation titled “Guerilla at 30,000 Feet: Taking Your Brand Connections Airborne” took attendees through the journey of how All Terrain, through a partnership with United Airlines, was able to provide Vegas-bound passengers with a unique & meaningful interaction with the Cosmopolitan, educating them on the many aspects of the property and incenting them to visit.
Insights imparted to the audience of nearly 100, included how the campaign positioned the Cosmopolitan of Las Vegas in front of their target audience, dubbed “Curious Class”, before the distractions of Las Vegas could grab their attention.
Moreover, this first of its kind, in-flight experiential marketing partnership led to the highest ROI of any out-of-market program executed by the property in 2013, bringing in over 30,000 new loyalty members equating to a 5% redemption rate.
About All Terrain
All Terrain is a 16 year-old experiential marketing agency that has pioneered a new data-driven experience design model that delivers programs to create meaningful connections between brands and consumers in both real world and digital environments. Using a hybrid approach that integrates experiential, social media, and content amplification, the award-winning agency has been recognized for its rapid growth on the Inc. 500/5,000 for five of the last six years. Based in Chicago, the women-owned agency’s clients include Allstate Insurance, Anheuser-Busch InBev, Cosmopolitan of Las Vegas, E.&J. Gallo, General Motors, Kellogg’s and Northstar Lottery Group (The Illinois Lottery).