La Jolla, CA (PRWEB) May 10, 2014
The Fat Cat Beer Company, makers of “sessionable,” handcrafted beer and the first to package them in cans, announced that it has selected Latitude 33 Brewing Co. as its San Diego brewing partner.
The partnership will enable The Fat Cat Beer Company to establish a brewing presence in San Diego, delivering on one of its strategic goals for 2014. This will allow the Company to grow its footprint and include draught skus in San Diego where the Company already distributes its own beer.
“In making this decision, it was paramount that we partner with an outstanding brewing operation with which we could establish transparency and an opportunity for strategic growth in San Diego. We found that partner in Latitude 33,” said Bruce Taub, Fat Cat Beer CEO and longtime San Diego resident.
“Partnering with The Fat Cat Beer Company has been a seamless exercise,” said Kevin Buckley, partner and head brewer for Latitude 33. “We have begun to brew beer for them and look forward to being their San Diego brewing source for years to come.”
In conjunction with the partnership, The Fat Cat Beer Company will roll out its small batch, limited release series program which will focus on growing its overall number of beer styles in each of its markets.
The first limited series beer will be a small batch, Czech styled pilsner beer. The beer will be a tribute offering called Bro-ceanography™ Pils, which is brewed using the finest pale malt, German malt and Saaz hops, giving it a rich golden hue. At 5.2% ABV and 28 IBU, it is a refreshing, sessionable pilsner that makes it a great go to, thirst quenching beer when surfers wrap it up for the day. Bro-ceanography Pils will be available in draught at various San Diego bars and restaurants and festivals throughout the county.
“Why the name? We live in one of the most beautiful places in the world and our shorelines are known for some of the best surf the continental USA has to offer,” said Taub. “Bro-ceanography Pils is a perfect tribute beer because it honors those talented souls who practice the art and science of evaluating weather patterns and tide conditions to predict when and where the surf is up.”
The Fat Cat Beer Company will donate a portion of the sales proceeds from the limited release program to a specific charity/non-profit whose mission ties into an applicable limited release beer’s theme. For the initial release of the Bro-ceanography Pils, the Company has selected the San Diego chapter of the Surfrider Foundation which is all about protecting the shorelines, beaches and oceans around the world.
When presented with the opportunity, Haley Jain Haggerstone, manager of the Surfrider Foundation’s San Diego chapter, said, “We’re stoked to partner with Fat Cat Beers on their new Bro-ceanography Pils. Surfers love beer and now they can drink this beer and support our mission at the same time.”
The Fat Cat Beer Company offers five other distinctly different, sessionable craft beers in a can, including its Fat Cat™ Lager, Sultans of Wheat®, Shawshank’s Injunction™ Pale Ale, Beale St™ Brown Ale and Confession™ IPA.
About The Fat Cat Beer Company, LLC
The Fat Cat Beer Company, LLC is known for providing iconically packaged, handcrafted session beers that are complex in nature, but smooth in taste. So Session Up!™ Fat Cat beers are brewed under its proprietary statements of process and tested for quality assurance. Its Vienna Lager was the first craft beer in a can when it debuted in 1995. The beers are currently available in four states, including Georgia, Florida, Virginia and California. To learn more, visit http://www.fatcatbeers.com or follow them on Twitter @TheFatCatBeerCo or Facebook https://www.facebook.com/TheFatCatBeerCompany.
About Latitude 33 Brewing Co.
Lat33, as it is known in the industry, opened its doors in March of 2012 when it took control of the old Green Flash brewery in Vista, CA. The brewery quickly established itself as a top notch new comer when San Diego Reader named it one of San Diego’s top 10 breweries. The brewery is known for brewing a diversified array of worldly beer and for taking some interesting challenges as it navigates latitude 33 in its quest for brewing outstanding beers. For more information about their beer and tasting room hours visit http://www.lat33brew.com.
About Surfrider Foundation
The Surfrider Foundation is a grassroots, nonprofit environmental organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful activist network. The San Diego County Chapter was established in 1991 and today is one of the largest and most active chapters in the world. Visit them at http://www.surfridersd.org.
© 2014 by The Fat Cat Beer Company, LLC. All rights reserved.