Omelet Set To Launch First Agency Co-Owned Brand, Betsy's Best®

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New Line of Gourmet & All-Natural Nut and Seed Butters To Debut Online and In Farmers’ Markets With Plans for Retail Expansion

Betsy's Best nut and seed butter

Betsy’s Best® is a new line of gourmet & all-natural nut and seed butters (peanut, almond and sunflower).

Omelet (, an LA-based branding, marketing and entertainment company, announced today the launch of Betsy’s Best® – a new line of gourmet & all-natural nut and seed butters (peanut, almond, and sunflower) into the consumer market. In partnership with Healthy Concepts Food Company, LLC., Betsy’s Best® marks the first agency owned brand to be launched under Omelet Brands – the agency’s new division that’s dedicated to creating and developing original products and services for the consumer market. Betsy’s Best® nut and seed butters will be available for purchase online at and at farmer’s markets, with plans for retail distribution later this year.

Betsy’s Best® was originally conceived by Betsy Opyt, a registered dietitian and personal trainer, after her seven-year-old daughter refused to eat any of the available peanut butter brands. Envisioning a healthy but delicious alternative, Betsy set out to perfect her signature flavor and what she created combined the ultimate taste with all-natural ingredients.

“Since co-founding Omelet almost a decade ago, I have dreamt of developing a consumer brand from the beginning using our incredibly talented crew,” said Ryan Fey, Omelet co-founder and Chief Brand Officer. “Working together with Betsy and her team has been a great experience and we are excited to give the world the best tasting, gourmet and all-natural nut and seed butters. Try and eat just one bite.”

“This company is a labor of love,” said Betsy. “I’m really passionate about showing people that fresh, natural ingredients can actually be the taste they prefer and I’m honored to be in partnership with Omelet as we build this brand together and make this dream a reality.”

Betsy’s Best® gourmet & all-natural nut and seed butters will be available at

About Omelet:
Omelet is a Los Angeles-based branding, marketing and entertainment company that uses its audience-first strategic approach to create renowned integrated campaigns for some of the world’s largest brands including AT&T, Coca-Cola, Microsoft, Moët & Chandon, and Whole Foods Market. The company also has divisions including Omelet Studio, Omelet To Go, and Omelet Brands to create original brand programming, live interactive experiences and original owned consumer products and services.

About Healthy Concepts Food Company, LLC:
Healthy Concepts Food Company, LLC is a gourmet and health food company based in Naples, Florida. Founded by Betsy Opyt in 2012 – a registered dietitian, personal trainer and certified diabetes educator – the company is dedicated to producing gourmet, original consumer products that utilize the world’s best all-natural ingredients to create food to fall for.

Devin Desjarlais
Omelet PR Manager

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Devin Desjarlais
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