Boulder, CO (PRWEB) May 12, 2014
Goddess Garden is one of seventeen sunscreen brands that have banded together to support the Environmental Working Group (EWG) and its new Sun Safety Campaign: Practice Smart Sun™. The goal of the campaign is to raise public awareness about the dangers of excessive sun exposure and provide practical guidelines for sun safe behavior.
“EWG is proud to be working side by side with companies at the front lines of a revolution in the sunscreen industry, making safer, healthier sun protection products, and who share our concern about the largely avoidable crisis of skin cancer,” says Ken Cook, EWG’s President. “This year, and in the years to come, our campaign aims for nothing less than a fundamental change in Americans’ attitudes and habits, so that the practice of ‘smart sun’ becomes as commonplace as buckling a seatbelt.”
Practice Smart Sun™ kicks off May 11 with the launch of the website ewg.org/sunsafety, which provides information on how to live a healthy, sun-safe lifestyle. May is Skin Cancer Awareness Month, so starting this Sunday, for one week, each participating sunscreen brand will promote the campaign on social media with info graphics and #SunSafety.
Skin cancer is the most common form of all cancers in the U.S., and rates of new melanoma cases have tripled over the last 35 years. Every hour someone dies from melanoma, yet many Americans behave as if they’re immune. Much of the damage can occur as early as childhood; a single case of blistering sunburn in childhood or adolescence doubles the risk of melanoma.
“As a mineral sunscreen company, we want people to enjoy the sun as safely as possible. Not only do we want to promote increased sunscreen usage, but we want people to become more aware of what they are putting on their skin," remarked Nova Covington, founder and CEO of Goddess Garden. "We are excited to partner with the EWG on this initiative, and we very much look forward to promoting 'sun safety' and the advantages of mineral sunscreens."
The Sun Safety Coalition is composed of nearly 20 like-minded companies, and includes:
Ava Anderson Non Toxic
Baby time! By Episencial
Marie Veronique Organics
MD Solar Sciences
Raw Elements USA
About the EWG
EWG's Annual Guide to Sunscreen, launched in 2007 and updated annually, rates the safety and efficacy of more than 1,400 sunscreens, daily moisturizers, lip products and SPF-rated makeup. The 2014 Guide Launches May 21st.
About Goddess Garden
Founded in 2004 by “mompreneur” Nova Covington, Goddess Garden is a woman-owned natural sun and skin care company based in Boulder, Colorado. Goddess Garden sunscreens are made with pure minerals, zinc oxide and titanium dioxide, offering natural protection from the sun. Available in tubes, pumps, and continuous sprays, Goddess Garden’s sun care products are free of chemical sunscreen. Goddess Garden sunscreens are water resistant, non-greasy, and absorb quickly. Products and additional company information are also available online at http://www.GoddessGarden.com.