Boston, MA (PRWEB) May 12, 2014
Real people expect a real-time response, especially in this always-on society where they can turn to the web for instant answers. To meet this demand for smart, relevant online experiences, marketers and customer success professionals need to put the right message in front of the right customers at the right time. In an upcoming presentation by Evergage, CEO Karl Wirth will discuss creating better customer experiences with real-time web personalization so attendees can learn the best practices for optimizing web conversions.
The presentation will be held on Wednesday, May 14, 2014 at 4:00 p.m. at the 2014 NEDMA Annual Conference at Bentley University in Waltham, Mass.
Topics that Wirth will address include:
- How to use big data, including the visitor’s relationship, persona and intent of their visit, to better reach and engage customers online.
- Transforming a static website into a personalized, behavior-based user experience.
- Real-world examples of how both B2B and B2C companies have driven significant return on investment with web personalization.
“The next generation of customer relationship management is all about understanding big data to respond to customers with the most relevant content according to their current behavior on-site,” said Wirth. “In this presentation, we’ll explore proven techniques for personalizing the web experience based on a holistic understanding of the visitor, and discover how that can increase customer engagement, optimize web conversions, and drive revenues.”
For more information on the 2014 NEDMA Annual Conference, click here: http://bit.ly/1o4s7cb.
The Evergage platform delivers real-time web personalization to more than 120 million web visitors, optimizing site conversions and customer success for over 110 organizations, including Acquia, Experian, Gardener’s Supply Company, Millward Brown Digital, Palms Casino Resort and Publishers Clearing House. A 2014 NEVY Award, MITX What’s Next Award and Red Herring Top 100 North America finalist, Evergage's tools empower marketers and customer success teams with real-time dynamic content and inline messaging features, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has offices in Boston and San Francisco. For more information, visit http://evergage.com or contact the company at sales(at)evergage(dot)com or 1-888-310-0589.