New York, NY (PRWEB) May 13, 2014
Faction is a space and showcase for minimalist reductive New York fashion and design. In addition to this aesthetic commitment the process and origin seem to be just as important to Koutny. Everything sold in the space is designed and made in New York City.
Having spent years consulting and working for well established luxury brands he has become increasingly dismayed at the abstraction and compartmentalization of the creative process and product cycle. With this spirit in mind, he aptly named the concept Faction and with his collection of fluid delicate minimalist pieces, he is reconnecting inspiration, people and product. The core offerings are fluid wearable silk basics with distilled subtle silhouettes and graphic tactile sterling silver jewelry. A sensual minimal look with a gothic luxurious touch.
Koutny hinted to the motivation, “There are no places in New York where dark beautiful things are curated together in a soulful way. I don’t see why we have to look to Antwerp or Berlin to find this mood and aesthetic.”
Faction New York is a a month long space, showcase and store featuring design by Alex Koutny, Eleen Halvorsen and Tara Elwin.
Open May 2014, 125 Rivington Street, Lower East Side, New York City.
“Stylists were styling our pieces together in editorials, it seemed natural that Eleen and Tara were part of the concept,” Koutny said of how he came to invite the two other designers to be part of Faction.
The basic motivations for opening Faction can be summed up as, connection to people and product, finding new paths for growth and respecting the process and materials. Opening the space is a reaction to the conventional model for getting clothes to market today. "Having been down that path of over worked and under crafted clothing whilst working for many other brands with this project I want to strip away the layers of design and production that are dead weight to a garment and style. I want to present the work and ethos directly,” Alex Koutny said of his reaction to the current business model in fashion today.
Faction will take the New York designers on the road in the near future to other cities in the US and Europe.
fac·tion1 • ˈfakSHən/
noun • a group of people forming a dissentious minority within a larger body.