We are in an advantageous position within the Comic-Con space...we are able to reach those who are actively participating in the convention in a way no one else can.
San Diego, CA (PRWEB) May 13, 2014
The San Diego Comic-Con Unofficial Blog (http://sdccblog.com) celebrates its fifth anniversary in 2014 as the leading independent website covering the popular annual convention. The website is already on its way to building on its 400% growth in traffic in 2013 by unveiling a new site design, as well as introducing new marketing campaigns and comprehensive coverage to extend its reach as the leading destination among convention attendees for news and information regarding San Diego Comic-Con. It also has built up a yearly audience that is nearly four times the number of San Diego Comic-Con attendees, which makes it a prime outlet for companies participating in the convention to promote their planned appearances and events through the various site advertising and partnership opportunities offered.
The San Diego Comic-Con Unofficial Blog experienced unprecedented growth in 2013. With over 300,000 unique visitors last year, the site eclipsed Comic-Con’s annual attendance of 130,000. People worldwide who are interested in the four-day convention, held each July in San Diego, flocked to The San Diego Comic-Con Unofficial Blog to stay up-to-date on the latest news on attendee event sales, such as badges and hotels, news on exclusive merchandise, and early information on the celebrities and Hollywood blockbusters appearing at the event. So far in 2014, the website has increased in popularity among the Comic-Con audience, eclipsing last year’s milestones with year-to-date gains in pageviews (up +270%) and unique visitors (up +310%).
The website is poised to continue its growth throughout the summer by recently unveiling a new design, which delivers a better user experience with improved navigation and increased flexibility in offering more opportunities for advertising and promotions. It is also expanding its options to reach its audience by launching a weekly email newsletter; continuing its weekly podcast, the SDConCast, which draws on average over a thousand listeners per week; and leveraging its extensive following on social media to directly communicate with its readers. With a 50% increase in Twitter followers in 2013, it has been and will continue to be the top destination for attendees to stay up-to-date with real-time updates and important information during the convention.
The website is uniquely situated to offer partnership and promotional opportunities with organizations looking to establish a presence at San Diego Comic-Con. In 2013, The San Diego Comic-Con Unofficial Blog took part in several partnerships and promotional events which helped establish it as the leading independent source among Comic-Con attendees. As a promotional partner, it helped popular technology website Engadget make its first move into the Comic-Con market for its “Engadget+gdgt Live” event during Comic-Con week. Also, the site was chosen as the official Comic-Con on-air expert for San Diego FOX affiliate FOX5, appearing daily on the channel’s Morning News broadcasts to provide commentary and insight on the convention’s top stories.
“We are in an advantageous position within the Comic-Con space,” says Editor-in-chief Jeremy Rutz. “We differ from most of the news outlets and organizations that cover San Diego Comic-Con, because Comic-Con is our singular focus. It’s not just another news event for us like it is for others. Because of this focus and the global audience the website has built over the past few years, we are able to reach those who are actively participating in the convention in a way no one else can.”
The website’s first reader party, “Enchantment Under The SDCC”, was a huge success in 2013, drawing crowds with its exclusive giveaways from partners such as Hasbro, Warner Archive, GoComics, and more, as well as sponsors popchips, Vita Coco, and Mega Brands (Mega Bloks). The event was also mentioned by The Hollywood Reporter and Bleeding Cool as one of the top parties to attend during San Diego Comic-Con. After establishing itself as the top Preview Night event for San Diego Comic-Con attendees, the site is bringing back “Enchantment Under The SDCC” on Wednesday July 23, 2014, and is working to make it even better than last year with more exclusive giveaways, high-profile sponsors and celebrity appearances. The positive word of mouth among last year’s attendees as well as its established name brand makes it an attractive option for companies looking to reach attendees on the eve of the convention.
About The San Diego Comic-Con Unofficial Blog (http://sdccblog.com)
The San Diego Comic-Con Unofficial Blog was founded in 2009 and is recognized as the number one independent blog covering the convention. The site has appeared live on FOX5 San Diego, and KNBC Channel 4 in Los Angeles, and has been mentioned online by Slashfilm, io9, The Washington Post, The Los Angeles Times, The Hollywood Reporter, IGN, TVLine, The Beat, Union Tribune San Diego, Nerdist’s Chris Hardwick, and Chuck star Zachary Levi. Its Twitter account (https://twitter.com/SD_Comic_Con) has reached over 23,000 followers and is a top destination among attendees for breaking news and real-time updates throughout the convention. Its Facebook page (http://facebook.com/sdconblog), launched in 2013, has garnered nearly 5,000 Likes and counting. The San Diego Comic-Con Unofficial Blog is unaffiliated with Comic-Con International.
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