With two events in China in less than two months, we aim to make Italian wine the real protagonist of the Chinese wine market.
Shanghai (PRWEB) May 12, 2014
Everything is ready for the great debut in the Chinese metropolis. Vinitaly will return with a smaller event than the one held in Verona back in April, but with the same two watchwords of Changdu: the collaboration with local importers and the promotion of education thanks to the prestigious Vinitaly International Academy (VIA).
Ten masterclasses in three days during which Vinitaly will take on a leading role together with more than 10 Italian wine importers from four different cities: Beijing, Shanghai, Guangzhou and Shenzhen. Seven of these will be holding a series of masterclasses in collaboration with four local media partners who have enthusiastically embraced Veronafiere’s project in Shanghai: Vinehoo, TasteSpirit, WineLuxe and Winepress.
Each day will open with an Executive Wine Seminar (“A panorama of Italy’s many great and diverse wines, part. I” 13 May, from 11.00 am to 12.30 pm (introductory level), “A panorama of Italy’s many great and diverse wines, part. II” 14 May from 9.30 am to 11.00 am (introductory level) and “Brunello di Montalcino: Italy’s most classic: ageworthy Sangiovese wines” (advanced level) 15 May from 9.30 am to 11.00 am) hosted by Doctor Ian D’Agata, Scientific Director of VIA and one of the greatest experts of Italian wine in the world.
The masterclasses – open only to operators and media – will focus on some of Italy’s best wineries each representing a specific Italian region, from Piedmont to Sicily, from Tuscany to Veneto and Apulia. Amarone, Barolo, Chianti, Brunello di Montalcino, Primitivo and Prosecco will play host at Vinitaly’s event in Shanghai.
Two top producers of the Made in Italy Food and Beverage sector will contribute to Vinitaly’s project at Sial Wine World: Fabbri 1905, a company from Bologna, that has more than doubled its turnover since its first arrival in China in 2010 and MioEspresso, undisputed leader for the production of coffee capsules. These will be the true protagonists of the Vinitaly Lounge and the Italian Aperitivo to be held on the 13th and the 14th of May.
Expectations are high for this area of 84sqm that Vinitaly will entirely dedicate to education thanks to its collaboration with local importers. “Together with VIA, these are the new ambassadors of Italian wine” says Stevie Kim, managing director of Vinitaly International, “We have fulfilled the promise we made during the round table with Ambassador Bradanini during the offsite showcase in Chengdu back in March. With two events in China in less than two months, we aim to make Italian wine the real protagonist of the Chinese wine market. The Chinese operators themselves are increasingly asking for more Italian wine”.
Sial Wine World in Shanghai represents another milestone this year for Vinitaly. Its return to China after four years - with Chengdu in March- a record breaking edition in Verona with the historic visit of the Prime Minister Matteo Renzi, and the assignment in those same days, of the wine pavilion to Veronafiere (Vinitaly is one of its products- editor’s note) during the coming Universal Exhibition 2015 in Milan.
TUESDAY 13 May 2014
10.30 – 11: Inauguration
11.00 – 12.30: VIA – “A panorama of Italy’s many great and diverse wines, part. I”
13.30 – 14.15: 100ITA MASTERCLASS “White night: how to surprise in a dinner with Italian white wines” by Alberto Paoletti
15.00 - 15.45: KELIT MASTERCLASS “Italian wines: discovering hidden treasures”
by Matteo Acmé
WEDNESDAY 14 May 2014
9.30 – 11.00: VIA – “A panorama of Italy’s many great and diverse wines, part. II”
11.45 – 12.30: VM FINE WINES MASTERCLASS “King of Tuscany: Sangiovese”
by Simone Semprini
13.30 – 14.15: EMW MASTERCLASS “2 Islands, 2 Finest Producers from Italy”
by Vanness Tang
15.00 – 15.45: SINODRINK MASTERCLASS “The opportunity and challenge of Italian wine in China” by Edward Liu
THURSDAY 15 May 2014
9.30 – 11.00: VIA “Brunello di Montalcino: Italy’s most classic: ageworthy Sangiovese wines” (advanced level)
11.45 – 12.30: VENAS VINUS MASTERCLASS "The new red obsession. This time from Italy" by Griselda Legnaioli
13.30 – 14.15: INSIDER MASTERCLASS “ASTI DOCG 2.0: 100 million bottles sold every year of the most prestigious Italian sweet bubbles” by Angelo Morano
Veronafiere is the leading organizer of trade shows in Italy including Vinitaly (http://www.vinitaly.com), the largest wine event in the world. The 48th edition of Vinitaly counted some 155,000 visitors (+6%) in four days of event, of which 56.000 were international attendees representing 36% of the total. On 100.000 square meters, 4.000 exhibitors welcomed trade professionals, media and producers alike. The next instalment of the fair will take place on 22 – 25 March 2015. The premier event to Vinitaly, OperaWine (http://www.vinitalyinternational.com) “Finest Italian Wines: 100 Great Producers,” will unite international wine professionals on March 21st 2015 in the heart of Verona, offering them the unique opportunity to discover and taste the 100 best Italian wines, as selected by Wine Spectator. In 1998 Veronafiere also created Vinitaly International to develop a global platform for the promotion of Italian wine producers in foreign markets such as Russia, China, USA and Hong Kong.
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