Updated Site Navigation from CARiD: Introducing a Separate Automotive Lighting Section

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CARiD.com introduces a new and easy search system, allowing users to browse items through categories. Just a few days ago, the leading e-commerce store integrated a new automotive lighting section to their website.

Automotive Lights

Online retailers and e-commerce stores have long ago ceased to be a novelty. Today, plenty of consumers shop over the Internet, which offers a wide range of affordable goods, including clothes, electronics, and even automotive details. However, despite the multitude of e-commerce sites, not all of them realize the importance of usability and user-friendly search navigation. CARiD.com, one of the leading automotive online stores, on the contrary, fully grasps the importance of nice user experience, which is why the company never stops working on the improvement of their site functionality. Right now, CARiD introduces a new feature on their website – an updated search system that allows users to browse items through categories.

The newest section introduced by this online automotive retailer unites all of the goods, dealing with automotive lighting, namely: headlights, tail lights, LED lights, fog lights, off-road lights, replacement bulbs, etc. The obvious advantage of this new feature is an improved user experience that allows customers to browse goods as if they were actually in an off-site store. The approach carefully combines the convenience of shopping online with the actual ‘face-to-face’ buyer experience. And, of course, prospective clients still have the chance to search for items based on a part type, model number, and keyword: http://www.carid.com/automotive-lighting.html.

However, the introduction of the automotive lighting section on CARiD.com website has two main reasons. The first and foremost is, of course, the desire to make customer experience as nice as possible. However, the wide range of goods offered by this automotive retail store makes it practically impossible to search for items unless they are carefully categorized. Given that the website offers practically everything – from car floor mats to engines and tires, dividing the goods is more of a necessity rather than a scheduled update.

In addition, the automotive lighting section is merely one of the steps to improving the site navigation. Currently, the developers are working on the addition of new categories, which will make site functionality and navigation even more user-friendly. At the moment, the website already has most of its goods subdivided into relevant sections, including exterior and interior accessories, garage tools, wheel and tires, body parts and auto repair parts. Therefore, a totally new automotive lighting section is just one of the steps on the road to overall improvement. In the nearest future, CARiD.com current and prospective customers can definitely count on additional updates and pleasant surprises.

About CARiD: CARiD is one of the leading e-commerce stores in the automotive industry. For over ten years this American retailer has been supplying only the best automotive details, which helped them to quickly gain customers’ trust all over the US. CARiD head office, as well as a spacious warehouse, is located in New Jersey, and its solid infrastructure ensures timely delivery of every purchased item.

1 Corporate Drive 
Cranbury, NJ 08512 USA 
Phone: 800-505-3274 (toll free) 
Fax: 609-964-1983

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Peter Chumak
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since: 09/2009
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