Agile Or Aging? Tips to Innovate Your Association for the Future

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May 16 WebLink International Webinar Features Experts With Tips for Navigating the Shifting Landscape

Association management is constantly changing, as emerging tools like social media and mobile technology present new ways to reach diverse membership bases.

As a result, staying agile to new trends and learning how to transform the traditional business model is the key to growing and retaining your association’s membership base and ultimately, thriving in the future.

On May 16, 2014 from 2 to 3PM ET, leading association management software provider WebLink International will host a panel composed of four association and technology experts to discuss and provide invaluable tips for creating agile and innovative associations, including:

−    An open organizational culture makes you more innovative.
Sterling Raphael, Next Step Labs helps associations embrace an agile and innovative model by shifting organizational culture.

−    Add a dose of humanity to your prescription for change.
Maddie Grant, Social Fish, advises on how to humanize the social principles that are changing business – transparency, collaboration, listening and engaging members.

−    Your mission is your life force in this age of transformation.
Jeff De Cagna, Principled Innovation, LLC, discusses how to create a business model that integrates an association's commitment to purposeful action with the need to pursue a responsible level of profitability.

−    Becoming agile isn’t without its challenges.
Doug Blizzard, Capital Associated Industries, Inc., brings real world perspective from his association, including how and why they went agile as well as the challenges associated.

During the webinar, attendees can gather insight into the latest research from these influencers and ask follow-up questions. They will also receive a free copy of slides and recordings of the webinar.

For more information, visit the WebLink blog.

About WebLink International:

Founded in 1996, WebLink International is the provider of WebLink Connect™, the insightful, innovative and easy-to-use association management software. Backed by dedicated customer support and unparalleled industry expertise, WebLink empowers hundreds of trade and professional associations and more than 650,000 small and medium businesses to help them acquire and retain more customers. WebLink International is headquartered in Indianapolis, Indiana. For the latest, follow @WebLink on Twitter, follow WebLink International on LinkedIn or visit

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Emily Wilson
Bohlsen Group
+1 (317) 602-7137
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