We are really excited to be teaming up with Natural High on Warped Tour. We completely support their cause and it’s important to us to encourage our fans to follow their dreams with passion and purpose to live high on life.
La Jolla, CA (PRWEB) May 14, 2014
Warner Bros. Records' Echosmith joins a roster of more than 40 Natural High celebrity ambassadors sharing their stories to inspire youth to pursue their passions and say no to drugs and alcohol.
“We are really excited to be teaming up with Natural High on Warped Tour. We completely support their cause and it’s important to us to encourage our fans to follow their dreams with passion and purpose to live high on life," said Echosmith lead singer, Sydney Sierota
Vans Warped Tour, one of the largest teen-targeted music festivals in North America, attracts nearly 1 million young people nationwide every summer – one of the highest-risk time periods for substance abuse. This year, Natural High will be the only drug prevention presence on the entire tour, and will partner with Echosmith to inspire young people to pursue their dreams and say yes to a natural high. They will spread their drug-free message via exclusive social media contests on the road, meet & greets at the Natural High tent and more.
Los Angeles-based alt-pop gem Echosmith is one of the hottest up-and-comers of 2014, named one of MTV’s Artists to Watch and Alternative Press’s Bands You Need to Know. Their debut album Talking Dreams is out now, featuring the hit single “Cool Kids.” The four siblings: Sydney (vocals/keyboard); Noah (vocals/bass); Jamie (vocals/guitar); and Graham (drums) have a unique indie-pop sound and feature positive, uplifting lyrics about being young and having fun, without the help of artificial substances.
In light of the recent heroin epidemic and several states’ legalization of marijuana, Echosmith’s partnership with Natural High comes at a time when young people need to hear positive messages about living drug-free. In addition to Echosmith, Natural High collaborates with other influential role models to reach over 7 million youth, capturing stories of how they chose to follow their passions instead of turning to drugs. These positive role models include professional surfer Bethany Hamilton, Grammy Award-winning Switchfoot, motocrosser Travis Pastrana, NBA star Mike Conley Jr., and Olympic gold medal gymnast Jordyn Wieber.
In order to support their efforts on tour with Echosmith, Natural High is launching an Indiegogo campaign in hopes of raising $5,000. Bonus: They're also offering plenty of perks for those who help them on their journey, including backstage passes and Echosmith hangouts.
As Natural High celebrates its 20th anniversary this year, they’re hoping the exposure from Warped Tour will help further their mission of inspiring over 10 million youth to reject drugs and alcohol and pursue their dreams instead.
ABOUT NATURAL HIGH
Natural High is a 501(c)3 nonprofit organization inspiring youth to discover, amplify and pursue their natural high, giving them a reason to say no to an artificial high. In collaboration with dozens of influential celebrities, Natural High engages youth in classrooms via their video series and research based curriculum, which is provided free-of-charge to all schools in the U.S.; online via NaturalHigh.org, and social media; and in the community via merchandise and events like Vans Warped Tour. They currently work with more than 17,000 educators and reach 7 million youth every year. For more information, visit http://www.naturalhigh.org.