Alchemy Global Announces First Engagements On Its Crowdfunding Platform for Accredited Investors

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Storelli Sports, 110%, Apera Are First Three Clients For New Company

Alchemy Global, the first crowdfunding platform in the Sports and Entertainment market matching accredited investors with growth companies, today officially announced Storelli Sports, 110% and Apera as their first three client companies on the Alchemy portal. The three established and fast-growing companies will use Alchemy’s platform to raise additional capital and significantly expand their businesses.

“We are proud to have all three of these young, smart and growing companies as our first three partners," said Andy Brusman, Alchemy Global CEO. “They represent three sectors of sports business that are very intriguing to the investment and business community today, and we are looking forward to helping them grow well beyond their current capabilities.”

The three companies have been working in the initial launch phase with Alchemy executives for several months leading to today’s announcement.

“As a major element of what we do at Alchemy Global, we have been working closely with these three partners for several months or more. We are engaged in their brand, product, people, processes and financials to have confidence they are in an ideal position to stage growth,” added Alchemy Global President Peter Ruppe.

Storelli Sports: Storelli is the first and only brand focused exclusively on designing and manufacturing innovative protective gear for soccer. Storelli has the rare opportunity to a) create a completely new category in the sports market, and b) own this category in stores and minds of consumers. To date, despite limited resources and no marketing, the company has attracted thousands of adopters at the youth / amateur levels in Europe and the US, in addition to serving world-class professional players. With an injection of capital and the resources required for marketing and R&D, Storelli is positioned to become the newest and next big brand in soccer.

Apera: Apera has created an entirely new bag category supporting the fitness lifestyle. Worldwide, $19 Billion is spent on fitness and sport bags. With more than $1 Billion total fitness bags sold in the U.S. annually, Apera is the only healthy and intelligently organized fitness bag embracing an active lifestyle. Apera bags are healthy, thanks to antimicrobial product protection that resists bacterial odor (inside and out), vented compartments, wipeable linings, and a washable insert to keep sweaty/wet items separate. The bags feature superior functionality, with dedicated and smart storage areas for electronics, accessories, clothing, shoes, and wet items. Launched in 2012 by bag industry veterans Andy Youngs and Frank Steed, Apera has achieved rapid and remarkable growth in less than two years.

110%: 110% is a private athletic and clinical consumer products company headquartered out of Jacksonville, Florida, and founded by passionate endurance athletes. Its mission is to give athletes and consumers the ability to recover faster and play harder by providing them with tools for better performance, injury prevention and rehabilitation in a simple yet effective mobile solution. Through unique integrated pocket architecture,110%’s patent pending line of compression and ice/heat products combines the benefits of medical gradient and zoned compression with the elemental power of ice and heat therapy, representing the next step forward in recovery and performance training gear. 110% also offers premium performance apparel, medical gradient compression socks and branded lifestyle offerings.

For Press Inquiries, please contact Joe Favorito at 201-746-0005 or media(at)alchemyglobal(dot)com.

Alchemy, headquartered in Charleston, SC with offices in Portland, Baltimore, New York and London, is the first dedicated investment web portal focused on Sports and Entertainment. Through this portal, the company will facilitate funding and business solutions for companies in sports and entertainment, which include consumer products, services, content creation, media, intellectual property, wellness and technology. The company’s management team has direct experience and expertise in building businesses around athletes and entertainers like Michael Jordan, David Beckham, Cal Ripken, Jr., Pete Carroll, Pele and Montel Williams. They will leverage this expertise in developing product differentiation, diversified customer bases, strong management and financial performance for its clients. Investors in Alchemy include some of the most savvy entrepreneurial minds in sports and entertainment as well as athletes turned entrepreneurs Jim Courier, Boris Becker and Greg Norman. Andy Brusman is Alchemy Global’s CEO and former Nike executive Peter Ruppe is President.

To learn more about Alchemy Global, visit

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