SHIFT and Acxiom Partner to Maximize Marketing ROI by Combining Custom Audience Data and Media Buying Solutions

SHIFT’s Open Marketing Cloud Integrates Acxiom’s Audience Operating System ™ (AOS™) to Enhance Audience Reach Across Facebook; 300% Increases in CTRs Already Observed

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Santa Monica, CA (PRWEB) May 13, 2014

SHIFT, the leading marketing software company for social advertisers, announces the integration of Acxiom's AOS into SHIFT’s Open Marketing Cloud, which provides tools for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. The integration brings data and media buying together, enabling marketers to drive more targeted campaigns and maximized performance.

SHIFT’s proprietary marketing cloud technology empowers brands to automate their social marketing campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. Acxiom’s audience segments and predictive models provide marketers the ability to create targeted audience groups that are proven to significantly increase ROI while reducing cost per conversion.

By integrating Acxiom’s AOS into SHIFT’s Open Marketing Cloud, marketers have access to the same Acxiom award-winning audience segments and predictive models they depend on for targeting audiences across any channel. Media buyers can now instantly access these audiences in SHIFT’s Facebook ads solution and leverage it for existing or new campaigns.

“We are thrilled to enhance our Open Marketing Cloud with Acxiom’s Audience Operating System,” said James Borow, co-founder & CEO of SHIFT. “Acxiom’s exclusive audience segments and predictive models give marketers the best targeting possible. When combined with our robust Facebook ads solutions, the platform drives improved ad performance and helps achieve optimal business results. Clients are already experiencing an increase in CTR by more than 300% on campaigns leveraging AOS audience data through our platform.”

“We are excited about AOS momentum and the pace at which partnerships are accelerating – sixty to date—which proves AOS’s flexibility to support virtually any application,” says Acxiom’s CEO Scott Howe. “With SHIFT integrating AOS into its Open Marketing Cloud platform, marketers will gain the enhanced insight and media buying solutions they need to reach their customers successfully and deliver the most effective campaign results.”

For global advertisers interested in gaining access to SHIFT’s Open Marketing Cloud and Acxiom’s AOS, please go to http://www.shift.com.

About SHIFT
SHIFT is the leading marketing software company for social advertisers. SHIFT’s Open Marketing Cloud provides solutions for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social advertising campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. SHIFT is a Facebook Strategic PMD, Twitter Ads API Partner and LinkedIn Sponsored Updates Partner. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago, New York and London. For more information, visit http://www.SHIFT.com.

About Acxiom
Acxiom is an enterprise data, analytics and software-as-a-service Company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation. For more information please visit http://www.acxiom.com.


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  • Corinna Pieloch
    Moxie Communications Group
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