Lights & Action
I wanted to meld together lyrics and production. ‘A Late Night Out’ is the merger and that idea, telling the story of two hopeful souls who wander the city looking for each other.
Los Angeles, California (PRWEB) May 13, 2014
Since the success of the video for “Gravel” in 2011, electronic pop band Ember FX has established a reputation for producing innovative, visually stunning music videos – the latest, “A Late Night Out,” is out now.
The video was produced, directed and edited by Frank C. Wells, who has worked on two previous videos for the band. Wells said that while those productions were lyrics videos only, he wanted to take that next step forward with “A Late Night Out.”
“I wanted to meld together lyrics and production,” he says. ‘A Late Night Out’ is that merger and that idea, telling the story of two hopeful souls who wander the city looking for each other. I knew early on that I wanted to utilize multiple hyper lapse shots to present the story from dusk till dawn of these two in their late night escapade.”
The result is a beautiful night in California captured to the smart pop lyrics of Ember FX. The scenes were captured around greater Los Angeles, including one of the video’s most moving scenes which was shot at the Los Angeles County Museum of Art (LACMA) using time lapse techniques.
“We had lots of fun around the city,” Wells says. “The shot at LACMA with all the lights took us over an hour to shoot – it required moving the tripod about an inch every 3 seconds! I was very lucky to have multiple young prom groups and diverse groups of people come in and out of the shot. It made the video all the more great! Most of the video was shot in and around Los Angeles from the airport to a side street late at night. Another scene in the video was on the Santa Monica beach with the pier in the background.”
You can check out “A Late Night Out” on Ember FX’s YouTube channel now.
In addition to the excitement of a new video, there’s plenty more to buzz about for this band – SomaFM Radio’s Pop Tron station has been spinning four songs from the band and its listeners have voted Ember FX into the No. 1 chart position for Lights & Action.
These successes come on the heels of a banner 2013 for the band, in which Music Connection Magazine featured Lights and Action in its September issue and ultimately selected the album as one of its top 25 of the year in new music critiques.
“This pop-rock project has propulsive, hook-driven synth-pop songs that are custom built for high-profile radio. ‘What Aren’t We Going to Do’ (mixed by Jack Joseph Puig) is the best of the bunch. … Lights and Action has impressive falsettos that glide along with the changing tempos. Can’t see why KROQ, et. al, wouldn’t consider Ember Fx for its playlist.” – Music Connection Magazine, September 2013