New York, NY (PRWEB) May 13, 2014
Social business intelligence provider Shareablee, today announced that they have secured $6 million in series A Funding. The round was led by SoftBank Capital with participation from Valhalla Partners.
Shareablee is a competitive social data platform that tracks more than 30,000 brands daily to provide actionable insights into content marketing performance, growth and audience engagement. The latest funding enables Shareablee to build upon their earlier success as they expand their market presence internationally and innovate with market-first cross platform insights. Shareablee’s software-as-a-service (SaaS) platform provides marketers with the data they need to understand how their customers engage across multiple social networks such as Facebook, Instagram, Twitter, Vine, Google+, Tumblr and many others, and to view social as part of the overall marketing mix.
Shareablee clients include The Economist, eBay, Turner Entertainment, Comcast, Turner Sports, Time Inc., Universal Music and more.
In addition to the roster of blue chip customers, Shareablee is partnered with comScore to provide social media benchmarking and competitive intelligence insights to comScore clients.
"We are so excited to be backing one of the most prolific woman entrepreneurs in New York,” said Jordan Levy, General Partner at SoftBank Capital. “The space they are addressing, their approach to the marketplace and their technology made it impossible for us to not get deeply involved. All of us at SoftBank see a huge opportunity to help change the way big brands, content providers and advertisers look at the social web."
Shareablee provides marketers and their agencies with deep insights into their social media strategy. The Shareablee cloud platform provides both qualitative and quantitative analyses of brand performance, key drivers of positive engagement, competitive threats and competitive success strategies.
“When we first funded Tania in their seed round, all she had was an idea and a lot of spirit,” said Kiran Hebbar, General Partner at Valhalla Partners. “She proceeded to build a cloud product and onboard many paying customers, all of whom testify to the enormous value Shareablee brings to their marketing efforts. We do not see progress like this every day and are confident that more great results are in store. We are thrilled to participate in the Series A round and help scale Shareablee.”
“We are approaching the apex of understanding social media’s true impact, value and optimal position within the overall marketing mix,” said Tania Yuki, CEO of Shareablee. “Social media is a complex, multivariate environment where tens of millions of people freely reveal what they like and dislike, what they love, how they make buying decisions and how they spend their time. Shareablee sheds light and helps create meaning for marketers in an otherwise cluttered, chaotic universe.”
Shareablee’s cloud platform includes actionable content analytics and competitive benchmarking, which enable marketers to advance beyond win-loss assessments and instead drive creative and effective audience engagements.
Shareablee provides real time, actionable analytics and competitive best practices to help brands navigate content marketing across social channels. Our Social Loyalty Platform™ analyzes deep historical and competitive performance data, to surface unique insights regarding brand performance, customer loyalty and advocacy over time. We distill multivariate marketing options into clear recommendations via our 24/7 cloud-based enterprise platform. http://www.shareablee.com
About SoftBank Capital
SoftBank Capital provides venture funding and strategic support to exceptional entrepreneurs building disruptive enduring businesses. The firm manages over $600 million and invests across a company’s lifecycle, from seed to expansion stages. Through its close ties to a number of Asia’s leading mobile, internet and technology companies – including strategic partners SoftBank Corp, Yahoo! Japan and Alibaba Group – SoftBank Capital offers unique expertise to businesses seeking to address the Asian market. Since 1995, SoftBank Capital has worked with industry leaders such as Criteo, Gilt Groupe, OMGPOP (Zynga), betaworks, BuzzFeed, Buddy Media (Salesforce.com), Huffington Post (AOL), Associated Content (Yahoo!), Danger (Microsoft), Geocities (Yahoo!), E*Trade and Yahoo!. To learn more about SoftBank Capital, visit http://www.softbank.com.
About Valhalla Partners
Valhalla Partners is a trusted partner and advisor to technology entrepreneurs in their quest to build world-class companies. Based in Vienna, Virginia, the firm’s management team has made more than 120 investments over the past twenty years and produced almost $1 billion of investment proceeds. Valhalla prefers investments where the mission of the company is to innovate, challenge, and fundamentally change the dynamics of new and existing markets. Investments by Valhalla’s team include Adaptly, Advertising.com (AOL), Vubiquity, JumpTap (Millenial Media), LeftHand Networks (HP), PlaceIQ, Zonoff, Qumulo, RealOps (BMC Software), Register.com (Web.com), SafeNet, ServiceBench (N.E.W), SolidFire, Videology, and Trilogy. http://www.valhallapartners.com.