Companies that have figured out ways to make it easy for real estate agents to offer videos of properties, communities and market trends are positioned for short and long-term success.
FT. LAUDERDALE, FL (PRWEB) May 13, 2014
RealBiz Media Group, Inc. (OTCQB: RBIZ) is pleased to announce the release of its new website http://www.realbizmedia.com highlighting the company’s agent platforms along with a leading real estate industry white paper. The recently released white paper by the Marilyn Wilson of the WAV Group entitled “Video Marketing – The Secret to Effective Lead Generation” highlights the ability of video to drive consumer engagement. It also suggests some of the criteria to look for when choosing a video partner and highlights RealBiz Media’s successful video marketing tools being used by Century 21 Hometown Realty.
Some of the highlights include:
-Only 24% of national brands are using online video to market to consumers, yet 76% of marketers plan to add video to their sites making it a higher priority than Facebook, Twitter and Blog integration.
-According to the National Association of Realtors, 1 in 4 listing includes a virtual tour or video today, yet real estate is one of the most visually appealing business that could most benefit from video usage.
-Century 21’s Hometown Realty chose RealBiz Media’s application for one simple reason: “Their agents don’t have to do anything. The system they chose creates high quality video for every property they have for sale. This automated property market shores up the company’s commitment to every seller, every time and removes agent and staff labor.”
Marilyn Wilson, author of the paper says, “Video is, by far, the best way to promote properties today. Potential home buyers have an insatiable appetite for video stories and views of properties they are interested in. Companies that have figured out ways to make it easy for real estate agents to offer videos of properties, communities and market trends are positioned for short and long-term success.”
To view the article in its entirety, please visit http://waves.wavgroup.com/2014/05/07/video-marketing-becoming-mainstream/
About the Author
Marilyn Wilson is one of the leading authorities on effective technologies for real estate professionals today. She is a partner in WAV Group, the nation’s leading real estate technology consulting, research and marketing firm. She is also one of the founders of RETechnology.com, the most comprehensive site for real estate technology information and education available today to over 750,000 REALTORS®.
Prior to entering the real estate industry, Marilyn was SVP Global Marketing, Strategic Planning and Product Development for Fisher-Price, one of the top 10 most highly trusted brands in the world. While at Fisher-Price, Marilyn developed and marketed over 1000 new products, as well as launched three new divisions, generating hundreds of millions of dollars in revenue. Marilyn was also Chief Executive Officer for Surveyor Corp., the company that created the nation’s first transmission of live video over the Internet and smartphones.
Marilyn was recently named to Inman’s Top 100 Most Influential Leaders in real estate as well as the Swanepoel Power 200. She is a Trustee for the National Small Business Association and serves on NAR’s Green Resource Council. Ms. Wilson also participates in the President’s Council of Cornell Women and is a contributor to the best-selling management book At The Helm.
Marilyn is a graduate of Cornell University.
About WAV Group
WAV Group is the leader in providing breakthrough thought leadership to the real estate industry The firm is comprised of corporate executives with a depth of expertise in real estate industry have been proven to catalyze new approaches leading to more customer-centricity and business success.
WAV Group supports many of the nation’s largest real estate brokers, multiple listing services, REALTOR® associations, technology companies, title companies and franchises in the US, Canada and Europe. WAV Group has expertise in areas of strategic planning, technology evaluation, product development, market research, recruiting, sales and marketing plan development, technology selection and organizational development.
About RealBiz Media Group, Inc.
RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 350,000 real estate agents and brokers. Through its wholly owned HomeTourNetwork operation, the company provides a television video on demand network, a growing MVA network, consumer portal http://www.nestbuilder.com and an agent only platform known as Nestbuilder Agent. The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts, both key to its future development programs.
RealBiz Media Group, Inc.