Ifficient Becomes a PerformLine Preferred Call Center Vendor

Showcases the Company’s Commitment to Compliance and Transparency

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Fairfield, NJ (PRWEB) May 15, 2014

Ifficient Inc, a technology-based interactive marketing company focused on all things lead generation, has entered into a strategic partnership with PerformLine, the award-winning provider of the most advanced compliance monitoring services for marketers, to become a part of their Preferred Vendor Program.

The program highlights marketing initiatives specifically within the call center environment. Ifficient, which owns and operates a call center in Fairfield CT, The Education Project - http://theeduproject.com/, continues their tireless dedication to compliance and transparency, through this partnership.

Key components of the program include:

  • A PerformLine “Preferred Vendor” Badge to highlight the partnership
  • Promotion of Ifficient as a “white-hat” vendor by PerformLine

Since 2006, Ifficient Inc. has helped colleges and universities reach their enrollment goals through interactive marketing initiatives and technology. Ifficient, Inc. works with more than 500 schools, delivering industry-leading marketing and media through best in class proprietary technology, which helps drive high intent students that enroll.

“Our mission began by recognizing the need for quality leads, enrollment support and the demand for exceptional service. We feel our team and our technology separates us from the competitors,” said Jon DelRusso, chief interactive officer, Ifficient Inc. “When you join The Education Project, you gain access to the most superior technology platform in the industry and a group of performance-based interactive marketing veterans. We are very pleased to partner with PerformLine and their best in class technology to further our mission and continue to help educate those looking.”

PerformLine is a SaaS company that helps marketers protect their brands through automated compliance monitoring and discovery technologies. Through their cloud-based platform, PerformMatch™, they provide a call center monitoring solution that automatically transcribes a client’s call recordings and evaluates the transcriptions for potential compliance violations and to provide data to improve agent performance.

“We are happy to welcome Ifficient to our Preferred Vendor Program,” stated Kristen Freer, vice president of call center solutions at PerformLine. “Like all of our Preferred Vendors, Ifficient delivers all call recordings we request at our desired frequency, showcasing their commitment to compliance for our mutual clients.”

The PerformLine Preferred Vendor Program highlights “white hat” partners – those that the company highly recommends due to their proven commitment to compliance via transparency.

About Ifficient
Ifficient, Inc. is a performance-based interactive marketing agency that specializes in the delivery of high–quality data and call inquiries. Targeted consumers are generated from in-house media buys, their owned and operated call center, web portals and a select set of tested media partners that offers clients’ a balanced and real-time controlled media mix approach. In a monitored environment, overseen by experienced industry veterans, Ifficient enables fully managed, scalable and compliant inquiry-generation solutions through its proprietary lead-management system, Ifficienato. For more information about Ifficient and their vast array of products and services please visit ifficient.com or email sales(at)ifficient(dot)com.    

About PerformLine
PerformLine develops and delivers the most advanced compliance monitoring services for marketers. Leading companies looking to optimize their businesses choose the PerformMatch™ SaaS platform to discover, monitor and enforce regulatory and brand compliance—on the web and in call centers. The PerformMatch platform provides the most comprehensive solution for regulatory marketing oversight in a single platform, always on, always monitoring. For more information about PerformLine and the PerformMatch compliance platform, visit performline.com, email sales(at)performline(dot)com or @PerformLine on Twitter.


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