GPBCH Explores the Business Case for Wellness and Healthcare Quality

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2nd Annual Conference Includes Lineup of National Thought Leaders

The Greater Philadelphia Business Coalition on Health (GPBCH) is proud to announce its second annual conference to be held on May 21st, 2014 at the Philadelphia City Avenue Hilton. The conference, titled “The Business Case for Employee Health and Productivity, and High-Quality Care,” will bring nationally prominent speakers to Philadelphia presenting the latest evidence and thinking supporting the business case for employer involvement in both population health improvement and quality improvement. The conference is open to those involved with or interested in the conversation about healthcare and employer health benefits in the Philadelphia region.

GPBCH is an employer-led non-profit membership organization focused on developing and implementing best practices to keep employees and their families healthy and productive, ensuring that when health care is needed, it is accessible, affordable, high-quality and safe. According to GPBCH President, Neil Goldfarb, “Employee benefit managers often express concern about being able to demonstrate a positive return on investment for their wellness programs and health improvement interventions. Many employers also recognize that healthcare quality and safety need improvement, but are reticent to interfere with the provider-patient relationship. GPBCH fills a much-needed void by representing the employers’ voice in meeting with health plans, providers, and other systems stakeholders to develop and implement programs that improve the value of health benefits.” The coalition currently includes 34 employer members, including some of the largest employers in the Philadelphia region, and 32 affiliate members, including health plans, provider organizations, benefit consultants, and others with an interest in supporting the Coalition’s agenda.

Mark Fendrick, MD, Director of the University of Michigan Center for Value-based Insurance Design, will be among the presenters. According to Fendrick, “One of the few issues with strong consensus is that our current level of health care spending does not deliver sufficient value in terms of individual or population health. Given that there is already more than enough money in the system, it is promising to see payers turn their attention from how much—to how well—we spend our health care dollars.”

Additional conference speakers include: David B. Nash, MD, MBA, Dean of the Jefferson School of Population Health; Mike Critelli, CEO of Dossia, and former CEO of Pitney-Bowes; Ray Fabius, MD, President of HealthNEXT; and Al Lewis, President of the Disease Management Purchasing Consortium.

Conference topics include:

  • Current evidence regarding ROI for wellness programs, and what can be done to increase the likelihood of a positive ROI
  • A business case for employers to invest in community health interventions
  • How benefit leaders can obtain internal buy-in from the C-suite to increase investment in population health
  • Research evidence regarding the relationship between employee health and overall corporate financial performance
  • Measuring the impact of health interventions on employee productivity
  • How quality and safety deficiencies drain the health benefits budget and what employers can and should do about it

GPBCH Conference attendees are eligible to receive 5.75 HR/General credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. For more information, please visit the HR Certification Institute website at

Registration Details:
For GPBCH members, the first two registrations per member organization are complementary; each additional member registration is $85. Registration for non-members is $210. To register and view the full agenda, contact Patrick Croft at pcroft(at)gpbch(dot)org or visit this registration link:


The Greater Philadelphia Business Coalition on Health (GPBCH) is committed to improving the quality and reducing the costs of healthcare services delivered in the Philadelphia area. Working on behalf of regional employers, GPBCH interacts with healthcare and health plan providers, as well as other system stakeholders, to increase the value of health benefit spending for its members. The Coalition supports employers in their effort to keep employees and their family members healthy and productive, and to ensure that healthcare is accessible, high quality and affordable for those who need it. GPBCH was established in 2012 and incorporated as a Pennsylvania non-profit in 2013; the Coalition currently represents over 400,000 covered lives in the Greater Philadelphia Region, including northern Delaware and southern New Jersey. GPBCH is a member of the National Business Coalition on Health, representing 52 coalitions, 7000 employers, and 25 million employees and dependents across the United States.


GPBCH Social Media Resources
Email: ngoldfarb(at)gpbch(dot)org

GPBCH Media Contact
Neil I. Goldfarb, President & CEO
Greater Philadelphia Business Coalition on Health
123 South Broad Street, Suite 1235
Philadelphia, PA 19109

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