The Institute of Food Technologists Presents Attendee Acquisition Widget from a2z to Increase Exhibitors ROI at its 2014 Annual Meeting & Food Expo®

The Institute of Food Technologists presents the ChirpE Attendee Acquisition Widget, powered by a2z, Inc., to offer exhibitors an opportunity for increased ROI at their upcoming annual event - the 2014 IFT Annual Meeting & Food Expo®, where the world’s top food science and technology professionals meet to learn about the trends that will shape the food industry.

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IFT 2014 Attendee Acquisition Widget for Exhibitors

The ChirpE Attendee Acquisition Widget is a powerful online resource that enables exhibitors to showcase their event participation at IFT Food Expo from their own websites.

(PRWEB) May 19, 2014

The Institute of Food Technologists presents the ChirpE Attendee Acquisition Widget, powered by a2z, Inc., the Maryland-based event management software company, to offer exhibitors an opportunity for increased ROI at their upcoming annual event. The 2014 IFT Annual Meeting & Food Expo® is where the world’s top food science and technology professionals meet to learn about the most recent product, ingredient, and technology developments, and their potential business impact, as well as to identify trends that will shape the food industry.

The ChirpE Attendee Acquisition Widget is a powerful online resource that enables exhibitors to showcase their event participation at IFT Food Expo from their own websites. This easy-to-use tool offers visitors to the exhibitors’ websites access to the exhibitor’s eBooth profile, the event website, and the event registration page – all with a single click on the widget. Exhibitors can then compile a pre-show lead list of all the known visitors and engage prospects. The Attendee Acquisition Widget comes bundled with a powerful dashboard that enables exhibitors to monitor and evaluate their ROI from the widget.

The 2014 IFT Annual Meeting & Food Expo® will take place June 21-24, 2014 in New Orleans, LA. This event attracts over 18,000 professionals involved in both the science and the business of food — experts in R&D, product development, and QA/QC, as well as executive management, marketing, procurement, sales, and more — from industry, academia, and government. Attendees can see, touch, taste, and experience the industry's largest collection of ingredients, equipment, processing, and packaging suppliers under one roof.

For more information about the conference please visit http://www.am-fe.ift.org.

About a2z
a2z, Inc. provides powerful web-based event management tools that grow your show by increasing and accelerating booth sales, helping boost revenue, and enhancing engagement and value for everyone. a2z, Inc. powers more than 850 leading events every year. Our clients benefit from increased connectivity with their audience via an improved website for their attendees and exhibitors and both web-based and native mobile app solutions. To fulfill our goal of developing quality solutions that help save money and meet your needs, a2z offers three platforms as one integrated solution: Expo & Conference Management, Networking & Lead Management, and ChirpE Mobile- which includes our web-based and native mobile apps for smart phone and tablet devices.

About IFT
For 75 years, the Institute of Food Technologists (IFT) has been unlocking the potential of the food science community by creating a dynamic global forum where members from more than 100 countries can share, learn, and grow, transforming scientific knowledge into innovative solutions throughout the food system for the benefit of people around the world. IFT has helped the members of this community connect both in person, through scientific and technical education venues and forums such as the world’s largest annual food expo, and virtually, through our publications and other resources. By serving as an independent voice for food science and a catalyst for change around the world, we educate a variety of audiences—from consumers and the media to the public policy community and government agencies. As a scientific society with vision, IFT is feeding the minds that feed the world.


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