Shopify Selects Warranty Life As Partner to Sell Protection Plans

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Retailers using the Shopify system can now begin selling protection plans with the click of a button. With no set up charges or ongoing maintenance concerns, Shopify merchants can take advantage of the best opportunity for cross selling high margin product while giving the customers what they want. now makes protection plans available to over 100,000 Shopify ecommerce merchants generating over $4 billion in sales. Launched in April 2014, merchants can now offer protection plans on their Shopify web sites and POS for stores located in the US or Canada with one click integration.

Available in the app store, the Warranty Life application automates the warranty process from beginning to end including:

-One click integration

-Product SKU loading

-Auto categorization of products

-Auto presentation of protection offers

-Download and filter of warranty purchases

-Hit missed sales

-Automated customer protection confirmation

Based on learning from Fortune 100 experience, Warranty Life’s unique approach allows retailers to focus on their core business while the Warranty Life engine does all the work.

"Retailers have always had a hard time getting access to warranty plans. Most providers only work with the largest of retailers and even then, make it difficult to integrate and maintain. With our integration, we not only make it work at the click of a button, it's free to set up. Having a protection plan offer builds credibility while opening up critical margin opportunities retailers need to survive," says John Almond VP of Marketing.

Retailers need to sell protection plans to survive. However, most e-commerce companies don’t have the resources, expertise or time to implement and maintain a warranty strategy, while warranty providers don’t usually invest the time to set up a warranty program for smaller businesses. What has in the past been not normally available to many small to medium sized e-commerce merchants, has now become accessible.

Shopify makes this offer unique to merchants because of its integrated POS option. Powered by the same e-commerce technology, physical stores who use the Shopify product can now easily provide warranty plans to customers online and who walk in.

Protection plans not only offer retailers additional high margin opportunities, it provides customers with trust, confidence and peace of mind with their purchase. For many customers, it may be their first time dealing with the e-store or small business, knowing that a warranty company backs their product builds trust while opening the opportunity for an additional product sale.

With no set up or maintenance fees, merchants sell the plans first, and get billed the dealer cost for the plan later. Merchants are supported by online video tutorials, extensive partner FAQ sections and webinar training sessions.

The Warranty Life engine is also available to enterprise customers and users of ( store fronts.

For more information about signing up, visit the Shopify App Partner section or contact sales(at)warrantylife(dot)com.

Warranty Life is a premium provider of warranty protection plans. Using advanced technology tools, Warranty Life supports retailers in achieving the highest attachment rates in the industry.

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Richard Hui
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