SmartZip Extends Predictive Marketing Platform to Facebook News Feed Ads

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Targeted marketing solution displays real estate agents' brands on the Facebook News Feeds of their best homeowner prospects.

SmartTargeting Facebook News Feed Ad

Facebook News Feed ads have unique characteristics that go beyond traditional display advertising.

SmartZip Analytics, Inc., a leader in analytics-powered targeted marketing for real estate businesses, has now extended its solution to include advertising on Facebook News Feeds. This enhancement automatically puts the real estate agent’s or broker’s brand right on the Facebook pages of specific homeowners identified by SmartZip’s proven predictive models as mostly likely to move.

SmartZip’s predictive marketing solution, called SmartTargeting, brings big data, predictive analytics, and marketing automation together to help real estate agents identify and connect with the best home seller prospects, enabling them to win more listings. With this extension of SmartTargeting’s social advertising to Facebook, agents’ brands are placed front and center where Facebook users spend the most time: their News Feed. “One of the great things about SmartZip is their dedication to remaining cutting edge with respect to finding new ways to keep my name and profile, as a Realtor, in front of possible Sellers," said George Fotion of Call Realty Company. "Prospecting is a daunting, yet necessary task and anything that can help me reach more quality prospects, is a great thing. The new Facebook News Feed ads are a great way to gently remind the homeowners in my farm that I’m here ready to serve.”

Facebook News Feed ads strongly supplement the existing Facebook display (Right Hand Rails) ad formats that were introduced earlier this year on the SmartTargeting platform. “Facebook News Feed ads have unique characteristics that go beyond traditional display advertising,” said president and CEO, Avi Gupta. “Since they appear persistently in the user’s stream, each ad is typically viewed repeatedly and can also be shared virally with friends and neighbors.”

The SmartTargeting platform is composed of three precisely targeted online ad channels, all intended to put the agent’s brand proactively in front of the best prospects, giving agents a competitive edge and building their trust with future sellers:

  • SmartZip Online Ad Targeting – Agent-branded ads are served to targeted home seller prospects while they browse thousands of top internet sites.
  • SmartZip Social Ad Targeting – Agent-branded ads are served to targeted homeowners right on their Facebook pages: both within their News Feed, as well as along the right hand side.
  • SmartZip Ad Retargeting – Agent-branded ads are served (across online and social) to homeowners that respond to any marketing campaign sent out by SmartTargeting, to automatically nurture such respondents on behalf of the agent.

To learn more about SmartZip, visit or call 888.402.7960.

About SmartZip Analytics, Inc.

SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip’s SmartTargeting platform offers an integrated solution that can identify top prospects accurately and help reach them through precisely targeted online and offline marketing channels. In addition, leading national real estate companies, including,,,, HomeSnap, and others rely on SmartZip’s best-of-breed analytics for their online businesses.

SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.

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Joan Dailey
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