Hatfield, PA (PRWEB) May 14, 2014
K’NEX, the only U.S. construction toy company committed to Building Worlds Kids Love®, is excited to announce the launch of the K’NEX: Innovative Engineering @Play exhibit at Philadelphia International Airport (PHL). The exhibit will be on display in Terminal A-West, post-security, and is accessible to ticketed passengers through October 2014.
A talented team of 6 K’NEX designers and engineers worked together for nearly 170 hours to create K’NEX: Innovative Engineering @Play, an amazing 7-foot tall kinetic structure made up of more than 48,000 made in the USA K’NEX parts.
“We are extremely thankful to the Philadelphia Airport for partnering with us to showcase the versatility of K’NEX, which is made right here in Pennsylvania, to millions of airport visitors through this exhibit,” said Michael Araten, President and CEO of K’NEX Brands. “I am so proud of the team of K’NEX designers and engineers who worked so hard to make K’NEX: Innovative Engineering @Play a reality. Our team is incredibly skilled, and this jaw dropping exhibit is homage to their creativity.”
The exhibit captures the essence of K’NEX, forever encouraging youngsters to “imagine, build and play”. Over 31 billion K’NEX parts have been manufactured for the K’NEX building toy system since it was founded in 1992. Since then, K’NEX has become a staple in classrooms and living rooms across the world. Considered a dynamic tool for creative learning, K’NEX Building Sets are used to teach the principles of science, technology, engineering and math. The hands-on characteristics of K’NEX helps promote problem-solving, critical thinking, concentration, and the creativity that makes learning fun and easier to understand.
“Toy construction sets have fascinated people of all ages for generations, and have also become more sophisticated over time,” said Airport CEO Mark Gale. “K’NEX has been at the forefront of this evolution, and the detail and ingenuity used to create this exhibit, with all its moving parts, is mesmerizing. I want to acknowledge the talented designers and engineers at K’NEX who created this awesome structure that is being enjoyed by millions of visitors from throughout the world.”
An exciting time-lapse video of the exhibit’s install can be seen here: http://youtu.be/EnAdGnAS2Cg.
K’NEX: Innovative Engineering @Play will be on display in Terminal A-West, post-security, and is accessible to ticketed passengers through October 2014.
About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children, and is America’s STEM building solution. Winner of over 250 international awards and recognitions, K’NEX, America’s Building Toy® company, is focused on Building Worlds Kids Love® and encourages youngsters to “imagine, build and play.” From the living room to the classroom, K’NEX has building toys specially designed for every age group and skill level. The K’NEX family of brands includes K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education™, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds™, Mario Kart Wii™, Mario Kart 7™, Super Mario™, PacMan™, Titanfall™, Family Guy™, Plants vs. Zombies™, and more. Since 1992, The Rodon Group®, a subsidiary of K'NEX Brands, L.P., has manufactured over 31 billion parts for the K'NEX building toy system. Join us as we help build the leaders of tomorrow. For more information, please visit http://www.knex.com or http://www.rodongroup.com.