...having data isn't the same as using data to make smart marketing decisions.
Chicago, IL (PRWEB) May 14, 2014
Restaurant card-linked marketing platform provider Rewards Network announces that CMO Kara Walsh will speak on May 19 at the 2014 National Restaurant Association (NRA) Show held in Chicago, IL. She will join Food Genius CEO Justin Massa. The NRA Show is an annual four-day event, with more than 1,800 suppliers and tens of thousands of buyers, coming together to make connections within the foodservice and hospitality industry.
Walsh will serve on a panel, led by Massa, titled “Wading Into the Big Data Pool.” They will be discussing how technology and innovation have significantly changed the way restaurateurs interact with customers, with big data at the crux. They will also explore how restaurants can interact responsibly with customers when harnessing big data by using marketing techniques that drive sales, loyalty, customer satisfaction, and profitability.
“We are excited to be partnering with Food Genius on this topic – big data is such a hot topic in the restaurant industry, but just having data isn’t the same as using data to make smart marketing decisions,” says Walsh. “We have found when you use your data effectively it can strengthen your brand value, optimize your incentives, and maximize the effectiveness of your communication channels and messaging. When used correctly, data-driven marketing can drive profitability and loyalty.”
Rewards Network houses over 11,000 restaurants on the program, reads over 13.5 million restaurant transactions, and monitors over 1 million customer comments every year. They are experts in using data to help inform decisions: they help drive the desired dining activity based on actual consumer behavior, online and offline. Food Genius tracks over 50 million menu items from over 87,000 unique menus at more than 350,000 restaurant locations, and provides robust industry analysis and actionable insights.
The NRA Show is in Chicago, IL, May 17 through May 20. The panel discussion takes place on Monday, May 19, in the Technology Pavilion at 11:45 am local time.
About Rewards Network
Rewards Network (http://www.rewardsnetwork.com) is a card-linked marketing platform that helps restaurants fill more tables and build a loyal customer base. Rewards Network provides access to millions of passionate diners, driving new and repeat visits by offering diners their reward of choice s such as airline miles, hotel points, charitable contributions, and more. The company promotes restaurants to diners via web, email, social media, and mobile marketing, and also provides valuable customer feedback and performance tracking to help restaurants improve service and increase profits.
About Food Genius
Chicago-based Food Genius (http://www.getfoodgenius.com) is a technology and services company delivering actionable insights to the food industry. Food Genius leverages modern web technologies and custom tools to generate high quality, granular data and insights that drive growth and innovation for clients.
Chief Marketing Officer, Rewards Network