Are Your Employees Even Listening? New Survey Results Show Neglected Internal Employee Communications Measurement and Metrics

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Survey Report by Ragan Communications and PoliteMail Software Analyzes Internal Broadcast Messaging, Measurement and Comprehension

PoliteMail® Software and Ragan Communications today announced the results of a new survey report impacting the success of internal employee communications. The results show that global communicators measure less than half of their communications efforts due to the quality of data and available tools. Global communications was found by the report analysis to take a backseat to external programs such as marketing and sales, which receive most of the focus and tool budgets at global organizations, according to 67% of respondents.

Survey respondents included over 776 global communicators at large organizations located in the Americas, Europe, Middle East and Asia Pacific. The questionnaire focused on internal employee communications and measurement. Of these global communicators surveyed, engaging employees is a top priority (81%), though only 66% agree employee engagement is a top priority for their executive leadership. Even more disparity was found when 72% felt producing effective content was a top priority, yet only 40% agreed this was a management priority.

Survey findings show the most important internal communications channel to be email, which was ranked 20% more important than the company intranet. At the same time, over 50% of respondents do not measure any email communications, while 73% are measuring at least some basics of their intranet usage. Why measure? Eighty-four percent of respondents indicated that communications measurement can be used to monitor and improve communications effectiveness, and 73% felt that measurement would enable them to make better decisions informed by data.

This lack of enterprise focus on internal communications operations has led to 56% of respondents expressing dissatisfaction with how and what their organizations measure. The root cause of this dissatisfaction is due to the lack of quality data, with 59% or respondents saying that it’s because they don’t collect enough useful information with the measurement tools they do have. Survey respondents cited lack of tools as their biggest headache, followed by lack of time and lack of manpower.

Additional Key Findings:

  •     Key Channels: Email, manager meetings and intranet are most important communications channels.
  •     Websites and intranets are most measured: Twenty-nine percent said they most commonly measure websites, and 28 percent measure intranets most extensively. Only 11 percent of communicators measure email extensively, even though they said that email is the communications channel most commonly used by employees.
  •     Budgets are small: Thirty-two percent of communicators said their internal communications budget is between $0 and $4,999; only 15 percent said they have budgets of more than $100,000.

“Communicating effectively with employees is key to an engaged and effective workforce,” said Michael DesRochers, founder and Managing Director of PoliteMail. “Whether it’s communicating executive directives, organizational news, or health and benefits information, global organizations must know how and when to reach employees most effectively and incorporate such feedback into their overall goals.”

To download the PoliteMail/Ragan survey report on internal communications measurement, visit –

PoliteMail® ( software provides email campaign, measurement and analytics tools for Microsoft Outlook and Exchange. PoliteMail enables corporate communicators to create, track and measure their internal email communications.

PoliteMail’s analytic tools provide the feedback mechanism necessary for corporate communications teams to improve the effectiveness of their Outlook email communications, as well as their employee’s engagement with the content. The company’s email tools enable creation of standardized, mobile aware email templates within Microsoft Outlook for company newsletters, executive communications, HR and benefit messages, employee training and announcements.

By providing these tools within the Outlook/Exchange environment, corporate communicators continue to use their existing global distribution lists and familiar email process.

For more information, visit the PoliteMail website at

Lawrence Ragan Communications, Inc., ( has been the leading publisher of corporate communications, public relations, and leadership development materials for more than three decades. From newsletters to white papers and daily news stories, Ragan is the go-to-source for professional communicators at all levels.

Ragan’s news and information sites for the PR and corporate communications industry— and—attract nearly 800,000 global visitors every month.

The Chicago-based company is also the leading provider of conferences and online training to PR, media relations and corporate communications professionals. Ragan’s live events take place throughout the United States and include communications conferences, workshops, and senior-level forums.

Read the latest communications news and check out Ragan’s live events at and

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Rosemarie Esposito
Hotwire PR
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