Proscape Teams with Incite MC to Boost Collaboration at Summit for Senior Brand Marketers

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Mobile App Built Using Proscape’s Marketing App Cloud Enhances Experience at Incite Summit: West in San Francisco on May 13th and 14th

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With a single graphic designer at the Incite Summit West, we are able to update the app throughout the event with new content, while also extracting survey data from all the mobile devices

Proscape Technologies, the leading provider of mobile app creation software for sales and marketing, has teamed with Incite Marketing and Communications to create an EventPlayer mobile app for the Incite Summit West in San Francisco. The app, which is available on iPads throughout the Summit, informs attendees on current event activities and enables participants to contribute to Incite’s research for marketing and communications professionals. Proscape’s platform for making marketing apps is ideal because the content can be updated dynamically throughout the event and data can be captured, analyzed, and communicated back to the audience--providing a “real time” feedback loop.

Incite’s mission, and the purpose of this event, is to tap into the highly experienced and expert marketing communications community to offer research-based insights that are based on detailed analysis, industry benchmarks, and revealing interviews. By shedding light on the most important central challenges, participants will better succeed in the ever-evolving, fast-paced industry. The inclusion of a mobile app at their event helps facilitate this mission by providing an easy way for participants to provide feedback that ultimately informs the insights and can be provided back to the community.

Nick Johnson, founder and CEO of Incite Marketing and Communications states, “I want to enhance communication, collaboration, and interactivity at the event. We partnered with Proscape to create a mobile app that allows participants to explore topics discussed at the event, provide feedback, contribute to Incite’s market research, request content for future reading, and view a live stream of related social media posts.” The collaboration between Proscape and Incite was done quickly, the app development itself took only three days to complete.

The Marketing App Cloud platform from Proscape was an ideal choice for Incite because it makes it possible to update and collect data during the event, without having to write a line of code. “With a single graphic designer at the Incite Summit West, we are able to update the app throughout the event with new content, while also extracting survey data from all the mobile devices,” said Brock Butler, the director of marketing at Proscape Technologies. “This gives members of the Incite community a reason to come back to the app and interact with content and survey questions, ultimately collecting more feedback and community intelligence.”

Like all apps created in The Marketing App Cloud, the Incite Summit: West app runs natively on iOS and Andriod devices and was automatically generated from graphics and videos in a cloud-based web portal. Content and data is stored in and synchronized from a central location, ensuring that apps are always up to date. For more pictures and information about the Incite Summit West app, please visit here.

About Proscape Technologies

Proscape Technologies is headquartered outside of Philadelphia, Pa. with offices globally, Proscape enables brands to engage their customers, consumers, and audience with digital content that informs, sells, and provides critical insights. Proscape’s Marketing App Cloud is a complete cloud-based SaaS platform for creating sales and marketing apps, managing users, deploying content, and analyzing data—without ever needing to write code.

About Incite MC

Incite Marketing and Communications is committed to providing highly relevant, research-based insights for the marketing and communications community. Through detailed analysis, industry benchmarks and revealing interviews, our purpose is to shed light on central challenges so executives can succeed in an ever-evolving, fast-paced industry. In a world dominated by technology and controlled by the customer, Incite helps you seize opportunities, make faster, more informed decisions and keep you on the cutting edge of marketing and communications.

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Brock Butler

Nick Johnson
since: 02/2010
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