Stronger demand for standardization of automotive TFT LCD panels from multiple suppliers, along with the desire to lower costs, helped TFT LCD panel manufacturers in Taiwan and Korea increase automotive display shipments after 2011.
Santa Clara, Calif. (PRWEB) May 14, 2014
Taiwan-based Innolux Corporation passed former market leaders Japan Display and Sharp, to become the leading automotive TFT LCD panel supplier in 2013. According to the NPD DisplaySearch Automotive Displays Report, Innolux garnered 23 percent of the automotive TFT LCD market in 2013, followed by Japan Display (21 percent) and Sharp (18 percent).
“Like the more mature PC and TV panels, the automotive TFT LCD panel has evolved from a customized item to a commodity that is easier to mass produce, and Taiwan TFT LCD makers now have the edge in pricing and production capacity,” said Hiroshi Hayase, vice president of small/medium displays for NPD DisplaySearch. “Taiwan is also a leading suppler to the growing Chinese automotive market, which has helped Innolux Corp grow.”
As electric and hybrid vehicles rise in popularity and on-screen navigation becomes standard on more new cars, the demand for multifunctional automotive TFT LCD monitors continues to grow. Total automotive TFT LCD shipments have nearly tripled in volume over the past five years. Demand for automotive TFT LCD screens is forecast to exceed 100 million units by 2017.
“Until last year, Japanese makers led the automotive TFT LCD market because of the quality and reliability of their automotive display products. However, stronger demand for standardization of automotive TFT LCD panels from multiple suppliers, along with the desire to lower costs, helped TFT LCD panel manufacturers in Taiwan and Korea increase automotive display shipments after 2011. One of the reasons for Innolux Corp’s fast growth is the automotive aftermarket in China, where navigation systems and other automobile displays are installed after a car is sold and traded,” Hayase noted.
The Automotive Displays Report from NPD DisplaySearch analyzes all flat-panel display (FPD) shipments related to the automotive industry including TFT LCD, PM LCD, and OLED. It provides forecasts out to 2017 for FPD technology, shipments, revenues, shares, size, resolution, demand, automobile production, average prices, and more. For more information about the report, please contact Charles Camaroto at 888-436-7673 or 516-625-2452, e-mail [email protected] or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan for more information.
About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com. Read our blog at http://www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Practice areas include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.