From fast food to fast dining: Tech savvy women reshaping UK restaurant industry

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Research from Bookatable reveals the rise of mobile bookings and last minute dining.

Joe Steele, CEO, Bookatable: “This significant increase in restaurant booking through smartphone and tablet devices indicates a major shift in the marketplace and shows that consumers are no longer making these kinds of decisions from a static position."

Bookatable the restaurant booking service, reveals that UK diners are creating a ‘fast dining’ culture with two in five (41 per cent) diners now booking restaurants through tablets or mobiles, compared to 7 per cent in 2011. Women are leading the rise of this trend, accounting for 61 per cent of bookings from smart devices, compared to 39 per cent from men.

The research, based on over 850,000 Bookatable users, was carried out in conjunction with the launch of the new Bookatable app to better understand the dining and restaurant booking behaviour of Britons.

The findings reveal the dominance of smart booking habits, particularly among women, as consumers search for instant gastronomic gratification. For mobile and tablet users, restaurant searches spike at 7.07pm as their hunger pangs kick in, compared to 12.21pm on desktop. These tech savvy diners spend an average of 11 minutes hunting for a venue before booking; drawing on this demand for instant bookings, the new Bookatable app enables users to seek inspiration, book and browse without fuss.

Despite their spontaneous habits, mobile and tablet diners are revealed to be thriftier than their desktop booking counterparts. Desktop diners were found to spend up to 37 per cent more, parting with an average of £37.78 per person compared to the £27.63 bill which ‘fast diners’ rack up.

Although less willing to splash the cash, mobile and tablet diners are shown to be interested in discovering new dining locations while on the go, with two fifths (44 per cent) making reservations to a new restaurant for the first time through a mobile device.

The Bookatable app makes it easy it explore, discover and book restaurants whereever you are and whenever you want to. Consumers can take full advantage of real time restaurant availability meaning that they can find a table at a moment’s notice. Other features include the exclusive ‘Star Deal’ and ‘book now, pay later’ promotions, with mobile users also gaining primary access to deals a day earlier than everyone else.

Joe Steele, CEO, Bookatable, commented: “This significant increase in restaurant booking through smartphone and tablet devices indicates a major shift in the marketplace and shows that consumers are no longer making these kinds of decisions from a static position. Indeed, as people increasingly rely on connected devices, the more they are using them to purchase products and make reservations on the move. It is simply more convenient for diners and in a world of instant gratification we expect no less from our restaurant booking experiences.”

The Bookatable iOS app is a spontaneous way to find dining deals and book tables at the UK’s most trendy restaurants. It is freely available to download from the Apple App Store:

For further information or to sign up to receive the best restaurant offers visit:

About Bookatable
Bookatable’s mission is to fill the world’s restaurants with happy diners and, through sharing its passion for eating out, to inspire and enable great dining experiences for any occasion and budget. We do this by bringing diners and restaurants together in a single, vibrant, dynamic marketplace and delivering personal, accessible, fast and local service with care and expertise.

Bookatable provides an unrivalled service for both consumers and restaurants. For consumers, Bookatable is the go-to site for diners. Whether it’s inspiring, browsing, booking or dining, Bookatable creates memorable experiences and diners with the opportunity to book amazing restaurants, wherever they are, whatever the occasion.

For restaurants, Bookatable is the indispensable partner of the industry, helping to fill restaurants with diners at the right times and manage those diners to deliver the best possible service. From high-street favourites, to local eateries or the finest Michelin-starred restaurants, Bookatable helps all types of restaurant.

As Europe’s largest real-time restaurant marketplace, Bookatable has a community of more than 10,000 restaurants and millions of diners booking every month. Headquartered in London, and with offices in Hamburg and Stockholm, the company has restaurants in over 19 countries, taking bookings from diners in over 31 different countries.

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Sharon Harris
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