Entrepreneurial Visionary, Darren Root, Publishes New Book – The Intentional Accountant

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Root shares a clear roadmap and inspiration for accounting practitioners to transition from accounting technicians to thriving entrepreneurs.

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My hope is that the book will inspire and motivate others to build their own Next Generation Accounting Firm®, lead as a true entrepreneur, and live a balanced life.

Leaders from RootWorks, LLC, today announced the release of CEO Darren Root’s new book—The Intentional Accountant. The book shares Root’s personal journey from technician to entrepreneur—offering a clear roadmap for practitioners that wish to transform their firms into thriving profit centers and lead their business as a true entrepreneur.

“My goal in writing the book was to share my own journey along what I call the Intentional Accountant Continuum™—from accounting technician to entrepreneur,” explained Darren Root, CPA, CITP, CGMA and CEO of RootWorks. “My hope is that the book will inspire and motivate others to build their own Next Generation Accounting Firm®, lead as a true entrepreneur, and live a balanced life.”

Root defines a Next Generation Accounting Firm as:
“A business built on focused intention and with unmitigated entrepreneurial spirit that enables you to have the life you want. It runs on a business model that supports an environment where you can be present in all aspects of your personal and professional lives to have the greatest impact on family, staff, clients, and community.”

The Intentional Accountant strives to “empower bean counters to become better entrepreneurs,” according to Root. The book maps out a clear pathway for independent accountants to go beyond merely working at a job and to create the vision and organizational structure necessary to build a true enterprise. It offers a practical, end-to-end roadmap of the strategic process and methods that not only transformed Root’s CPA firm, but that have also changed the lives and personal fortunes of hundreds of practitioners and shareholders in accounting firms nationwide.

The Intentional Accountant was released May 9, 2014, and is available for purchase on Amazon.

About Darren Root and RootWorks LLC
Darren is CEO of RootWorks (RootWorks.com)—the accounting profession’s premier membership-based organization dedicated to educating firms nationwide on building a Next Generation Accounting Firm®. He is also president of Root & Associates CPAs and formerly served as the Executive Editor of CPA Practice Advisor magazine. Darren is a nationally recognized speaker on the subject of practice management and has been honored with numerous awards. In 2011, he co-authored The E-Myth Accountant with business guru Michael Gerber, and in 2013 co-authored YouTility for Accountants with New York Times best-selling author, Jay Baer.

About the Book:
The Intentional Accountant – Your Roadmap for Building a Next Generation Accounting Firm®
By Darren Root, CPA, CITP, CGMA
Publisher: RootWorks LLC
Publication Date: May 9, 2014
Cost: $9.99 – e-book; $19.95 – Paperback
Available in Kindle format

PR Contact:
Kristy Short, Ed.D
RootWorks, LLC
(734) 481.1086 (direct)

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