Colibrium to Speak at TriZetto’s 2014 Health Care Conference on Integrated Solutions for Health Plans to Increase Consumer Acquisition & Member Engagement

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Session will provide Trizetto clients with information on the tools required to effectively acquire, engage and retain health insurance consumers and current members in the post-reform marketplace.

TriZetto 2014 Health Care Conference

"This session will provide attendees with a new perspective on the role of technology for the health plan of the future and will include actionable best practices and insights on how to effectively acquire, engage and retain members."

Colibrium, the leading provider of sales, service and wellness automation solutions, today announced that Mark Poling, CEO at Colibrium, will speak at TriZetto’s 2014 Healthcare Conference: Competing to Win in a Post-Reform World. The event will take place May 18-21 in San Antonio, TX at JW Marriott San Antonio Hill Country.

Colibrium provides regional and national health plans across the country with software solutions to sell health insurance products online and more effectively engage and service plan members. The company partnered with TriZetto to provide health plans with an integrated comprehensive solution to improve member engagement and provide the flexibility to sell effectively through multiple sales channels, using online, direct or mobile communications.

The Trizetto Health Care Conference will feature numerous sessions discussing solutions and strategies to help clients compete to win in the post-reform marketplace. Mark Poling will be leading the government session entitled “STARS and Marketing Automation: Making the Most of Your Distribution Channel: Increase productivity and maximize enrollment, retention, and STAR ratings through CRM, online tools and call center services.” The session will take place on Monday, May 19 from 4:30 – 5:30 P.M. CT. Some of the key topics Mark will be addressing include:

  • Distribution Channels: How to Engage all of your Key Stakeholders
  • Consumer Acquisition: How to Acquire Medicare, Under-65 & Group Plans More Effectively.
  • Consumer Experience: How to Improve the Consumer Experience via Online Tools & Call Center Services
  • Re-Defining CRM: How to Understand the New Role of Customer Relationship Management Tools for Health Plans and TPAs.
  • STARS Improvement: How technology can help you improve your STAR ratings and increase reimbursements.
  • Retention: How New Technology, HRA’s and wellness can help you retain more members

Mark has worked for over 15 years on creating award-winning CRM and Sales and Service automation solutions for health plans. Mark began working with, leading the development of a national multi-carrier exchange supporting online guided selling, decision support, quoting and enrollment. As Chief Executive Officer of Colibrium, Mr. Poling directs the corporate strategy, Sales & Marketing Automation, Service Automation and Wellness Automation product strategy and business development functions.

“We are excited about our partnership with Trizetto to provide integrated, best-in-class sales and marketing automation and business process outsourcing to health plans across the country,” said Poling. “This session will provide attendees with a new perspective on the role of technology for the health plan of the future and will include actionable best practices and insights on how to effectively acquire more consumers and successfully engage and retain current members.”

About Colibrium
Colibrium delivers Sales, Service and Wellness automation to health plans. Our Business Process Outsourcing and Tuo® software suite are designed to provide health plans with both turn-key and modular solutions. Tuo® brings market segmentation and comprehensive functionality across the entire health insurance enterprise. Colibrium also provides a pre-configured version of Microsoft® Dynamics CRM (Customer Relationship Management) designed specifically for the health insurance industry. For more information, please visit: or Follow us on Twitter @Colibriumptnrs

About TriZetto
TriZetto Corporation provides world-class information technology and service solutions that help payers and providers work more efficiently and collaborate to deliver better health. TriZetto solutions touch over half the U.S. insured population and reach more than 230,000 care providers. TriZetto helps healthcare organizations enhance administrative efficiency; improve the cost, quality and delivery of care; address compliance; and compete to win in an emerging retail market. Payer solutions include benefits administration, care management, network management and portal platforms, as well as consulting, application management and business management services. Provider solutions include real-time eligibility assurance, claims editing, revenue cycle management technology and services that help providers get paid quickly and accurately. For more information, visit

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