Austin, Texas (PRWEB) May 15, 2014
Companies invest a lot of money in advertising their services online, thus attracting visitors to their websites. It might all sound simple, but web marketing can be a very difficult process if goals are not clearly defined. Businesses have to determine what kind of audience they are targeting, and how to sell their products and services via online presence. Server Side Design, Inc., which is based in Houston, has been providing pay-per-click (PPC) advertising services to local businesses for the past decade, and now its expanding its territory to the city of Austin with the aptly named SEO Austin division.
With PPC, business owners create ads and use keyword phrases relevant to their services and target market. They show up on search engine results or other websites with related content, prompting visitors to click on them and thus transport them to the business website. Although some business owners find PPC campaigns easy enough to take care of on their own, it can be very time consuming. In fact, PPC advertising can cause businesses to lose money if they cannot create effective campaigns, since ads may not be compelling enough to generate traffic, let alone convert leads into revenue.
Due to this, businesses require experts in the PPC sector to be most effective in generating traffic, and those in Austin are no exception. SEO Austin creates a diverse group of ads, so that businesses can pay optimal attention to each product or service line. The agency also picks the keyword phrases that people are most likely to type in a search engine box, thus increasing the chances of the business getting discovered online.
SEO Austin mainly focuses on creating the online brand authority of Austin businesses online, while being careful of staying within budget. Clients get continuous key performance reports on their PPC campaigns, which help a lot in finding out what works and what doesn't. The reports also assist clients in determining their return of investment (ROI). In some cases, businesses would increase the amount of finances dedicated to a campaign that is performing very well.
About SEO Austin:
SEO Austin Inc. functions as the Austin, Texas division of Server Side Design, Inc., a web marketing firm that serves the Houston metro area and was founded in 2004. SEO Austin offers pay-per-click advertising, social media marketing, and local maps optimization, in addition to search engine optimization. SEO Austin is headquartered in 9600 Great Hills Trail, Austin, TX 78759. To get started, potential clients can dial 512-298-1881.