Midwest Insurance Center Launches New, Interactive Virtual Insurance Office and Innovative Digital Marketing Campaign

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Local Indiana insurance agency is proud to unveil its new branding strategy with a website that offers dynamic personal and business insurance services for clients in the community.

Midwest logo

Midwest logo

In order to make these strategic branding changes possible, Midwest Insurance Center has partnered with Astonish, a digital marketing, technology, and insurance sales training company.

With office headquarters in Schererville, IN, Midwest Insurance Center has been steadily focused on bringing clients the best possible insurance solutions and providing a unique and personalized brand of customer service for nearly 50 years. With the commitment to provide clients secure protection for the future—not just sell them insurance—the agency has long built relationships with clients interested in finding tailored solutions for their families and businesses. As such, the agency is very excited to share its innovative, modernized digital marketing campaign. For an agency built on relationships with its clients and community, this is a natural step to partnering with them in providing exactly the products and services needed.

The agency’s new branding campaign is paired with a unique and user-friendly new website, http://www.midwestic.com/, a Virtual Insurance Office (“VIO”) designed to enhance the online insurance shopping experience. Working to remain innovative and strategic as times and technology change, Midwest Insurance Center anticipates this new online effort will not only maintain but further enhance the personalized attention and detail-oriented service offered to its clients.

Midwest Insurance Center hopes to make the insurance shopping experience more customer-service-centered, educational, and easy-to-use with its new VIO. Whether searching for personal insurance options such as auto insurance or health insurance, or varying types of business insurance, the new site helps consumers identify their exact needs and find specialized solutions in a more hands-on way than ever before. Additionally, the interactive approach on the VIO ensures the client gains an even better understanding of the insurance products that Midwest Insurance Center offers. With this new campaign, the agency is more eager to partner with clients than ever before.

In order to make these strategic branding changes possible, Midwest Insurance Center has partnered with Astonish, a digital marketing, technology, and insurance sales training company that specializes in modernizing the ways in which the independent insurance industry does business with its clients. The Astonish campaign is intended to help Midwest Insurance Center find and keep prospective clients as partner, while continuing to broaden the agency’s reach across Indiana.

Dedicated to providing exceptional service in helping clients meet their personal and business insurance goals, Midwest Insurance Center is ready to support those they partner with to find the exact solutions they need. Clients looking to find affordable and comprehensive insurance solutions can reach out to the friendly and knowledgeable staff in a few different ways: on the new website through an easy-to-submit quote form, by calling 800-568-8672, or by stopping by the office in Schererville.

Midwest Insurance Center is excited for the launch of its strategic digital marketing approach and the branding strategy highlighted on its Virtual Insurance Office. The agency hopes that, through the VIO, an increased sense of service and partnership will emerge in bringing their clients dynamic solutions from one of the top insurance leaders in the Indiana community.

About Midwest Insurance Center:
Throughout Chicagoland and Northwest Indiana, Midwest Insurance Center has provided exceptional products and services for all of their clients’ personal and business insurance needs. Built on personalized customer service, diverse coverage options, and a commitment to caring, Midwest Insurance Center partners with each and every client to find the right solutions for the future. Whether clients are individuals looking for health, life, or home insurance, or they are businesses seeking general liability coverage, workers’ compensation packages, or commercial auto insurance, they can expect to receive personal attention, expert understanding, and specialized partnership in choosing the most fitting plans for their situations. Midwest Insurance Center doesn’t just sell policies, but is committed to helping their clients grow with them.

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Rob Washburn
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