Ford Fry’s Growing Restaurant Group Builds Innovative Private Events Operation with Gather

• 

“Gather helps us streamline everything events-related...it provides one platform for us to reference for all events-related information.”

Atlanta, GA (PRWEB) May 28, 2014

James Beard nominated Outstanding Restaurateur Ford Fry leads a chef-driven, growing empire of restaurants, and recently announced the opening of a new tex-mex concept, Superica, in the Krog Street Market development in Inman Park, Atlanta, GA. Fry and his team plan to open as many as 4 new concepts over the next 15 months. As one of the country’s fastest-growing hospitality companies, Fry’s team leverages Gather, the leading platform for online private dining & events management, to manage their events program at each of their current restaurants.

“Gather helps us streamline everything events-related,” said Valerie Failla Mosley, PR & Sales Director at Fry’s company. “It provides one platform for us to reference for all events-related information, and it’s also a great way for our team to communicate about upcoming events electronically.”

Gather offers companies like Fry’s the ability to automate their event management, allowing their sales teams to spend less time on administrative tasks like drawing up event orders and more time proactively selling new business. Leads coming in via phone, email and the restaurant’s website are automatically collected in Gather, ensuring easy and prompt follow-up. Gather also eliminates the need to fax, print, and scan documents like contracts with its E-Sign capabilities and Online Customer Portal.

Gather also provides unlimited user licenses, enabling everyone from the Sales Director to the Sous Chef to access the platform for information on upcoming events. “Gather helps us coordinate event execution among our entire staff in a way we’ve never been able to with previous catering software,” continued Mosley. “Gather’s mobile notifications automatically keep our sales team and all our restaurant staff updated with details for events daily and weekly, without any effort on my part – pretty amazing!”

As Fry and his team have opened new concepts, they have centralized their event sales department. “We’ve been able to build a highly efficient event sales team, with one event manager for every 3-4 restaurants,” said Toby Franklin, Chief Operating Officer. “We couldn’t achieve this level of efficiency without Gather powering our events operations.”

Fry’s group joins a number of other fast-growing hospitality groups using Gather, including Barteca Restaurant Group, Il Fornaio Restaurants, and Concentrics Hospitality Group.

“We’re thrilled to play a part in the growth of Fry’s company,” said Nicholas Miller, Gather’s Co-Founder and CEO. “Ford, Toby, Valerie, and the entire team are the best in the business. We’re excited to be working together and becoming an even stronger influence as they continue to launch more and more innovative practices and venues.”

About Ford Fry’s Group

Ford Fry’s Restaurant Group manages five nationally acclaimed concepts: no. 246, JCT Kitchen & Bar, The Optimist, King & Duke, and St. Cecilia. Ford has been nominated twice for Restaurateur of the Year. Two of his five concepts were included in Esquire’s Best New Restaurants in 2012 and 2013. He has been recognized nationally as one of the most innovative restaurateurs in the United States, and his growing collection of restaurants has received national praise for food, design and service.

About Gather

Gather is a sales & marketing platform used by top venues across the US to manage and grow their private events business.

We’re re-imagining the way corporate events, rehearsal dinners, private parties and weddings are planned at restaurants and event venues. Hundreds of restaurants and venues in Atlanta, New York City, Dallas, and other markets across the US rely on our software for their private events business, and thousands of event planners interact with our customer portal on a monthly basis.

For more information on Gather, visit venues.gatherhere.com.

PDF Print