Glide Bikes Picks Up Speed with Shopatron, Steering Distribution Network Beyond Big Box Retailers

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Glide Bikes, the original US balance bikes company for children, chooses Shopatron’s ship-from-store fulfillment solution to link eCommerce and retail partners.

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Shopatron logo

Once we decided to leverage our brand recognition by selling direct, we sought an eCommerce solution that would allow us to strengthen our retail distribution network instead of alienating them.

Glide Bikes, Inc. today announced that it has chosen Shopatron, the leading cloud-based distributed order management solution for brands, to power its new direct-to-consumer sales channel with advanced ship-from-store fulfillment capabilities.

Fueling omnichannel eCommerce for forward-thinking brands in both the cycling (Louis Garneau, Thule, Litespeed) and juvenile (Manhattan Toy, Britax, Gund) industries since 2001, Shopatron Manufacturer seamlessly connects online orders to physical storefronts, allowing brands to share their online sales with local brick and mortar retail partners.

The new webstore launched in April 2014 is backed by the patented, Shopatron Order Exchange, where online orders are intelligently routed to a global retail network for fulfillment. The cloud-based solution will also allow Glide Bikes to activate additional omnichannel functionality in the future, such as in-store pickup and local, real-time inventory search.

North Carolina inventor and father, Ed Mondello, created the first Glide Bike to help his then four-year-old daughter learn how to ride a bike over the hilly streets. Based on mountain bike technology, Glide Bikes’ geometry leverages the slowest balancing speed possible so kids don’t have to reach high speeds to ride. Glide Bikes launched officially in 2006 with the mission of offering easy-to-ride bikes for children, and now accommodates older learners and Special Needs youths and adults with the new Super Glider.

Today, Glide Bikes manufactures its products for sales around the world, including in the UK, Canada, Australia, New Zealand, Singapore, Thailand, Japan, and Denmark with plans underway to expand into China.

“The Glide Bikes brand experienced a significant amount of exposure in a short period of time. Once we decided to leverage our brand recognition by selling direct, we sought an eCommerce solution that would allow us to strengthen our retail distribution network instead of alienating them.” says Mondello, CEO & Founder of Glide Bikes. “With Shopatron, we’re gaining traction with brick & mortar stores such as independent bike dealers, outdoor shops, and toy stores.”

Shopatron represents over 60 brands in the cycling industry that partner with over 2,200 cycling dealers on the Shopatron Network to fulfill orders. There are approximately 36 juvenile brands deployed on Shopatron that partner with over 1,400 juvenile dealers on the Shopatron Network to fulfill orders.

About Glide Bikes
The Original US balance bike maker. Founded in 2006 by Ed Mondello, an avid mountain biker who wanted his kids to learn to bike. Upon trying to teach his kids to bike, Ed discovered training wheels to not be effective, so he set out to build a learning bike. The kids took to it like fish to water, and the Glide Bike was born (PV Glider). Since then, Glide Bikes Inc. is the only balance bikes company to receive a utility patent (# US 7,951,049) for a learning bike to teach kids balance. Glide Bikes also offers a full line of learning bikes, push bikes for all ages from 18 months to adult with 3 models to choose from: The Mini Glider from age 18 months to 5, the Go Glider from 5-10, and the Super Glider from 10-adult. Special needs kids and adults also utilize the gliders to learn balance and develop mobility. Visit for more details.

About Shopatron
Shopatron is the world’s leading provider of cloud-based, eCommerce order management solutions. Powered by our Shopatron Order Exchange, Shopatron Manufacturer allows branded manufacturers to seamlessly leverage the available inventory in every retail storefront and distribution center when fulfilling online orders. Shopatron makes it easy and affordable to deploy advanced capabilities like in-store pickup and ship-from-store, or a full turnkey eCommerce solution without major up-front costs. Shopatron enables over 1,000 manufacturers to unite their eCommerce programs with their physical retail channels, increasing sales, speeding inventory turns, and delivering a superior purchase experience to online shoppers.

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Alex Lorton
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