Five Key Elements in the Redesign of Mobile-Ready Website

Share Article is the pioneer among the printer ink and laser toner online stores to be mobile-ready. In May 2014, the redesigned website by Inkjet Star, Inc. was launched commemorating the company's 10th anniversary and capitalizing on the latest responsive web design technology., the online supplier of remanufactured and compatible printer ink, has completely revamped the online store in 2014, capitalizing on more than 10 years of e-commerce experience. Throughout the design and website development process, they carefully studied consumer’s purchase habits with the goal to provide customers with ease of navigation, accurate sourcing of the right product, pleasant shopping experience and most importantly, functional and catered shopping experience on mobile devices. Among the major online suppliers of printer ink and laser toner cartridges, Inkjet Star, Inc. ( is the pioneer in presenting mobile-ready or responsive-ready website for repeat purchases on-the-go.

Here is an inside look at their concept development and design process.

1. Sleek Look

The new look complements the current INKJETSTAR logo which was launched in January 2014. The look and creative elements of the storefront have to convey the commitment, energy, professionalism and credibility of our staff team. Whether it is printer ink or laser toner cartridges, remanufactured or compatible cartridges, the company’s commitment ( is to serve customers with integrity, efficient and expert services.

2. Ease of Navigation

For the customers, the most important thing is to be able to locate the right printer ink cartridge or laser toner for their printer efficiently and accurately. Purchasing the wrong item means waste of time and resources. website ( offers comprehensive search methods including Search box, Quick Search box, horizontal drop down navigation menu by brands and vertical navigation menu by series/brands. Customers can employ the various search methods, by printer brand, model, series or cartridge number to locate the precise cartridge that they are looking for. Navigating through the online store is easy as pie.

The most popular products are also showcased at the home page with periodic update. This is another way for customers to easily locate what they are searching for.

Product specification and photos ( are clearly displayed so that customers will be able to match the exact ink cartridge or toner that they are looking for. The complementary cartridges working with the same printer and the value packs are displayed adjacent to the product being searched for. This will help customers select complementary products and find the best deals easily. The same cartridge may work with various printer models and customers can find this useful information on the product page.

3. Mobile Version/ Responsive Design

Nowadays, more and more consumers are making their purchases on mobile devices. In 2013, website developers have been paying close attention to tailor the websites for navigation on mobile phones and tablets. There needs to be adjustment in the navigation and display in order for information to be clearly seen on smaller display screens than laptop monitors. Inkjet Star, Inc. is one of the pioneers in the printer ink and toner cartridge industry to have a mobile-ready website. It takes detailed planning and additional investment in the new website development process so that the same pleasant shopping experience can be provided whether on desktops or mobile devices.

Even though printer ink or laser toner cartridges may not be an impulse purchase, Inkjet Star, Inc. ( is willing to invest on the advanced technology so as to allow customers the flexibility and efficiency in restocking for their printing needs.

4. Easy Checkout

In e-commerce, it is important to minimize and simplify the steps in the check-out process for customers to have a pleasant shopping experience. The website offers stack-up and pop-up shopping cart, and one page checkout ( Customers are also offered the option of registering their account and saving important purchase information for efficient future repeat purchases.

5. Promotion Deals and Industry News All in One Place

The current promotion deal is accessible from the home page. Also, customers will be able to navigate to How-to videos and blog articles at Customer education aids consumers in purchase decisions and also provides after-sales services through expert product usage and installation tips. So as an ongoing customer service, more updated product tutorials and industry news will be published in their company blog.

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Annie Wong
since: 04/2014
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Inkjet Star, Inc.
since: 07/2012
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