DATAMARK Offers Insights on Connecting With the $1.2 Trillion Hispanic Consumer Market

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DATAMARK, a provider of bilingual contact center services, presents a two-part white paper series addressing multichannel customer contact and the U.S. Hispanic market.

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The U.S. Hispanic consumer market has earned the designation 'super consumers,' because of their purchasing power, youth, and rapid adoption of social media.

DATAMARK, Inc., a leading provider of global business services, including bilingual English/Spanish contact center services, invites customer service executives and others in the call center industry to download a new white paper series that addresses multichannel customer contact and the $1.2 trillion U.S. Hispanic consumer market.

“Connecting With the Hispanic Market,” a two-part series, is available for complimentary download from the DATAMARK web site at this link:

Part one addresses the importance of authentic marketing and advertising messages in the Hispanic market, and the value of building trust between customers and contact center agents. Other considerations addressed include language, location, and cultural understanding for effective bilingual customer service across all channels: phone, email, web chat, social media and more.

Part two offers insights on the sheer size of the U.S. Hispanic market, forecast to grow to $1.5 trillion U.S. by 2015. Also noted is the growing influence of Hispanic women in this demographic, and the importance of establishing consumer trust through multichannel customer contact.

“In advance of our appearance at Call Center Week, the industry’s largest trade show and expo June 9-14 in Las Vegas, we want to share insights on connecting and building trust with the U.S. Hispanic market,” said DATAMARK Marketing Coordinator David Peregrino.

“There has been much recent research on the Hispanic demographic, which has earned the designation 'super consumers,' because of their purchasing power, youth, and rapid adoption of social media. With our white paper series, we’ve consolidated a wealth of information about the market and made it easy to understand and accessible to a broad audience.”

DATAMARK is based in El Paso, Texas, home to the largest bilingual, binational work force in the Western Hemisphere. DATAMARK will exhibit its bilingual English/Spanish contact center services at Booth 101 on the expo floor during Call Center Week.

DATAMARK, Inc. is a leading business process outsourcing company specializing in high-volume digital mailroom management, document processing/document management, bilingual contact centers and process improvement consulting for Fortune 500 companies and other large enterprises.

Headquartered in El Paso, Texas, DATAMARK employs nearly 2,200 people in its U.S., Mexico and India facilities. For more information, visit Follow industry news and trends at DATAMARK's Outsourcing Insights blog at

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