Media Vista Implements Matrix Solutions’ CRM & Sales Intelligence Platform

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Utilizing one system will enable Media Vista station’s to access and manage centrally hosted and unified data for all CRM, Sales, and Analytics functionality.

Matrix Solutions, the leading provider of CRM & Sales Intelligence Software, announced today that Media Vista has selected their web-based and hosted media CRM & Sales Intelligence Platform. Media Vista, a privately owned Hispanic media company, implemented the Matrix system across all five of their broadcast station properties. Utilizing one system will enable Media Vista station’s to access and manage centrally hosted and unified data for all CRM, Sales, and Analytics functionality.

“Moving to the Matrix Solutions’ system will not only provide us with more efficiency across our station properties, but will also provide us with the sales intelligence we need to manage our business moving forward,” said Orlando Rosales, CEO Media Vista. “We are very happy to be working with Matrix and look forward to our operation evolving with their technology into the future.”

In migrating to the Matrix CRM & Sales Intelligence Platform, Media Vista data was normalized upon import to create a universal shared database. The Matrix system sits atop the multi-station operational workflow, both drilling down through the detailed data and/or pulling up a summarized view from the top. The new intelligence tools show a swath of analytics from historical reporting to both predictive and prescriptive analytics – whereby reporting on what has happened and alerting to what should happen next. In addition to the robust analytics, the Matrix system will also provide holistic CRM and Sales functionality for each of the Media Vista stations.

“Our system’s intelligence tools enable broadcasters, such as Media Vista, the ability to proactively manage their business and sales efficiencies by providing insight that is no longer desired, but needed in multi-platform operations today,” said DJ Cavanaugh, CEO, Matrix Solutions. “We are very happy to be working with Media Vista and look forward to providing them with the key product functionality that will help drive their business moving forward.”

About Media Vista
Media Vista Group, LLC a premier Hispanic media-company in the United States. Its operations include production of high quality local content with its brand D'Latinos al Dia, publishers of D'Latinos Magazine, a recognized Spanish-language lifestyle monthly color publication, and, a Spanish interactive portal. As part of its broadcasting strategy, MVG owns Univision affiliates WUVF, Naples, Florida, WLZE, Fort Myers, Florida, KUKC, Kansas City, Missouri, and WUMN, Minneapolis, Minnesota and WANA, affiliated with the Azteca America Network in the Fort Myers-Naples market. MVG is a privately owned company since 2002.

About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.

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Brenda Hetrick
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