“These hospitals are positively impacting the healthcare industry by providing patients with the information they need to take charge of their health,” Dale Edwards, EVP, Account Management, MEDSEEK.
Birmingham, AL (PRWEB) May 15, 2014
Five MEDSEEK Predict clients have received recognition for their outstanding healthcare campaigns through the Aster and Healthcare Advertising Awards. The awards honor the nation’s most talented healthcare marketing professionals for excellence in advertising.
The Aster and Healthcare Advertising Awards programs allow healthcare organizations large and small to compete against each other with campaigns that were designed and distributed in the previous year. Gold Aster Awards were bestowed to Trinity Health in Livonia and Port Huron, Michigan for their Ladies Night Out and New Mover direct mail campaigns. Trinity Health and Anne Arundel Medical Center won Gold Healthcare Advertising Awards – Trinity for its Boise Associates Birthday Employee Communication Campaign, and Anne Arundel for its Bariatric Campaign.
Additionally, the following organizations also received awards:
- Alegent Creighton Health: Bronze Aster Award for Bariatric Campaign; Direct Mail – Single
- Alegent Creighton Health: Bronze Healthcare Advertising Award for Bariatric Campaign; Direct Mail
- Saint Thomas Health: Merit Healthcare Advertising Award for Lung Cancer Screening; Direct Mail
- Presence Saints Mary & Elizabeth Medical Center: Bronze Aster Award for Don’t Worry Be Healthy Promotion; Direct Mail – Single
- Trinity Health Ann Arbor: Bronze Aster Award for ShapeDown Campaign; Direct Mail – Single
- Trinity Health: Silver Healthcare Advertising Award for Sioux City New Mover Campaign; Direct Mail
“We’re extremely excited for our clients as they receive recognition for their tireless efforts in healthcare marketing,” states Dale Edwards, EVP, Account Management, MEDSEEK. “These hospitals are positively impacting the healthcare industry by providing patients with the information they need to take charge of their health.”
To assist with their marketing efforts, these clients utilize MEDSEEK Predict, a healthcare-specific customer relationship management system and precision marketing solution, designed to help hospitals use predictive analytics to send targeted campaigns ensuring prospective and existing patients receive the right message at the right time.
All entries were judged by panels of design and healthcare marketing professionals. Entries were judged based on creativity, layout/design, typography, production, quality and overall effectiveness. Winners are announced in Marketing Healthcare Today and Healthcare Marketing Report magazines, and are posted on the Aster Awards and Healthcare Advertising Awards websites.
For more information on how MEDSEEK Predict can enhance your healthcare marketing efforts, visit http://www.medseek.com/platform/predict.
About the Aster Awards
The Aster Awards is a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. Each year the Aster Awards allow entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising. The Aster Awards is hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 22 years.
About the Healthcare Advertising Awards
The Healthcare Advertising awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare, marketing, advertising, and strategic business development.
About MEDSEEK
Since 1996, MEDSEEK has focused exclusively on building software to help hospitals and health systems virtually influence prospects and patients before and after a physical encounter. Today, the MEDSEEK Influence platform integrates web, mobile, social, predictive analytics and relationship management solutions to help organizations drive profitable volume, improve individual and population health, increase patient satisfaction and create lasting health-related loyalty. Birmingham, AL-based MEDSEEK is proud to serve over 200 customers representing over 1,000 hospitals including many of the top hospital systems in the United States and Canada.