The new and improved online experience is just one more way we are working to simplify the apartment search process for consumers so that our property owners can fill vacancies more quickly and increase their profits.
Atlanta, GA (PRWEB) May 15, 2014
Apartment Guide, the leading marketing solutions provider in the apartment industry, announces the launch of its new consumer interface on ApartmentGuide.com. Further simplifying the apartment search process for prospective renters, Apartment Guide subsequently has shown significant improvements in lead conversion for property owners and managers.
The new interface immediately focuses site users on their apartment search with a simplified menu and featured listings. It also offers additional refinement options to help narrow the renter’s selections to their perfect place to live. After the initial search, the search results page prominently displays HD photos, HD videos, and HD floor plans. It also includes Certified Resident Ratings & Reviews℠, which further benefits consumers in finding the ideal apartment community for their individual needs and lifestyles based on reviews of current and former residents.
As a result of these improvements, ApartmentGuide.com received the following consumer feedback in their recent Consumer Satisfaction Survey:
- Highest ever 5 star rating for “Ease of finding information about apartments”
- Highest ever 5 star rating from users who said they are “Extremely likely” to use the site again
- Highest ever 5 star rating from users who said they are “Extremely likely” to recommend the site to others
- Highest ever 5 star rating for “Quality of photos”
This positive feedback from site users has translated directly into a 6% increase in visit to lead conversion for property owners.
“These improvements in consumer satisfaction and increase in conversions for our property owners and managers is a result of months of research and testing different variations of the new interface,” explains Ty Allen, Senior Director, Interactive Products at Apartment Guide. “This new and improved User Interface leverages our extensive library of HD photos and over 200,000 redrawn HD floor plans. The new and improved online experience is just one more way we are working to simplify the apartment search process for consumers so that our property owners can fill vacancies more quickly and increase their profits.”
About Apartment Guide
Apartment Guide is the nation’s No. 1 online marketing solutions provider that connects apartment consumers to their ideal place to live. With an unmatched search capability, amplified by constantly refined tools and industry insights, Apartment Guide provides consumers with a clear and simple guide to apartment living through content-rich apartment listings in a user-friendly format with Internet, mobile and social media solutions.
Leading the industry with first-to-market mobile introductions of iPad®, iPhone® and Android™ applications, as well as Apartment Guide Reputation Monitor® and Apartment Guide SocialMedia Manager®, Apartment Guide’s multi-platform search capability allows renters and property managers to connect wherever they are, whenever they want, in the medium that works best for them. The brand’s commitment to maximizing owner and manager value makes Apartment Guide a leading multifamily housing industry partner.
Apartment Guide is a division of RentPath, Inc., with headquarters in Norcross, Georgia (outside of Atlanta). For more information, visit http://www.apartmentguide.com or for advertising information, visit http://www.listonapartmentguide.com. Also, for additional insight on moving and more, visit Apartment Guide’s blog and connect with Apartment Guide on Facebook, Twitter, YouTube, Pinterest and Google+.