JTV Personalizes the Shopping Experience with a ‘Jewelry Love’ Quiz

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Jewelry Shoppers Can Discover Their Signature Style Personality

Jewelry Love Style Quiz
By taking our quiz, a shopper will get immediate results with her own style personality.

Jewelry Television® (JTV) is excited to announce the debut of its ‘Jewelry Love’ style quiz. The interactive quiz is a brand new approach in response to consumer trends towards more personalized shopping experiences. The quiz is available online now at jtv.com/stylequiz. The answers to a few quick questions instantly reveal a signature jewelry style personality, with hand-selected pieces to match.

“We strive to stay in tune with our shoppers and consumer trends,” said Jill Johnson, vice president of marketing at JTV. “The ‘Jewelry Love’ style quiz has redefined a visit to our website as a more personal, experiential shopping adventure. It offers a higher level of individualization. By taking our quiz, a shopper will get immediate results with her own style personality. Ultimately, we’ve created a way to bring all her favorite pieces to one page.”

JTV’s upcoming Jewelry Fest, June 2 through June 8, offers an opportunity for fashionistas to put their ‘Jewelry Love’ style quiz results into action. JTV will feature a comprehensive array of colors, textures and cuts - all in one dynamic week - so that fans can discover additional pieces that reflect their signature jewelry style personality.

In case shoppers feel all sparkled up with nowhere to go, JTV also announced its Jewelry Fest Escape Sweepstakes. Enter June 2 - July 31 at jtv.com/escape for a chance to win a trip for two and a $1,000 JTV jewelry wardrobe. The total prize package is valued up to $7,600. The winner will choose from one of four luxurious destinations including Napa, Paris, Las Vegas and Costa Rica - where she can put her ‘Jewelry Love’ personality and Jewelry Fest treasures on display for the world to see.

About Jewelry Television®
Jewelry Television® (JTV) is the only interactive, multichannel shopping network that focuses exclusively on the sale of jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, 7 days a week, to more than 80 million unique households in the U.S. Jewelry Television® was recently ranked the 13th largest retailer of jewelry in the U.S. by National Jeweler. JTV.com is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010. For more information, visit jtv.com.

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Kelly Fletcher
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