Halyard Consulting Interviews Drake Gray on How Facebook Really Works

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Jonathan Goodman, president of Halyard Consulting, interviews Drake Gray of Cyan Social on how Facebook can benefit businesses as a marketing tool.

Jonathan Edward Goodman - President of Halyard Consulting

Jonathan Edward Goodman - President of Halyard Consulting

The average reader goes to Facebook between 16 and 26 times a day. You have all these advertisements placed right in the middle, it can be targeted, it can be cheaper; and it’s more effective than any other advertising medium. – Drake Grey

President of Halyard Consulting, Jonathan Goodman interviewed Drake Gray of Cyan Social on a recent podcast. The topic was on how Facebook really works and Gray provided insight on what businesses can do to maximize their profiles on the social media site.

This question introduced the topic of the day and the rest of the podcast was spent answering why and how for listeners. It then transitioned into different aspects of Facebook as Gray explained how each one works.

Gray began the podcast by stating some amazing statistics for Facebook. According to him, there are 1.5 billion users on the site. Many of them spend over an hour each day, checking it between 16 and 26 times. They check it first thing in the morning and last thing at night as well as multiple times in between. He advocates using Facebook for marketing because it is targeted, cheaper than other advertising, and more effective.

The conversation began with Goodman asking about the 80/20 rule. Gray explained that posting on Facebook should be 80% good content and 20% advertising. While there is no hard rule on how often to post, the best guideline according to Gray is to post enough so that everyone sees the content but not so much that people want to unlike a page. The usual recommendation is between two to three times per day.

Gray explained that posting with a photo or image is essential to get people's attention. He also said it is better to put money into posts than ads on Facebook because people are getting immune to advertising. Because engagement is the most important metric for the social media site, it is important to keep creating posts that are interesting. He suggested asking questions, keeping posts small, making them relevant, and adding humor to increase interest when it wanes. In addition, Gray warned that posting on Facebook is a roller coaster. Engagement will go up and then down, but if the same amount of money is invested, it will go back up again.

Likes are the easiest for a company to get on Facebook, and they carry the least weight. Second is comments with shares being the hardest and having the most value. It also increases a business' reach more than just adding likes.

Gray also warned about companies that promise to increase a company's likes overnight. They often use fake likes of people that aren't interested in the company and won't translate into sales.

Companies that use Facebook for marketing should learn how it works to make it more beneficial in their overall plan. Drake Gray provided some valuable insights on how businesses can utilize this powerful social media site as part of their strategy.

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