Your supporters want to give by mobile and it's much easier to make mobile donations on responsive pages than on pages that were designed for that big desktop screen.
Cincinnati, Ohio (PRWEB) May 22, 2014
DonorDrive Social Fundraising software has just released the white paper "Responsive Design Doubles Mobile Giving." The paper presents statistics that show adding responsive design to DonorDrive's nonprofit fundraising pages has increased mobile donation dollars for their clients by 96%. Smartphone numbers by themselves are even greater, with a 126% increase in dollars. This research compares fundraising events before and after responsive design was implemented on DonorDrive client fundraising pages.
Ed Lord, Vice President of Strategic Services at DonorDrive and former Vice President for Business Development South Atlantic Region at the American Cancer Society, feels that responsive design is the mobile giving option that will have the biggest impact on nonprofits. "With more than half of online activity now on mobile devices, it's not surprising these numbers show such a large increase. Your supporters want to give by mobile and it's much easier to make mobile donations on responsive pages than on pages that were designed for that big desktop screen. As the world leaves desktops behind, nonprofits that haven't addressed mobile giving are already feeling the crunch." Responsive design is now part of every DonorDrive page, including the administrative back end, at no extra cost to their clients.
"Responsive Design Doubles Mobile Giving" explores the four mobile donations options available to donors and examines why responsive design is the best method for the future of giving. In the paper, Matt Radel, DonorDrive's Director or Design, explains what led to the choice of responsive design: “We’ve gone through more complex solutions to understand what would work best for our nonprofit clients and their supporters. What we’ve arrived at is a solution that’s a bit more simplistic to integrate, it’s cost effective and it’s SEO friendly (in Google's eyes.) From the development end, it makes more sense in terms of development hours saved and being easier to maintain. In essence, the responsive solution was a big step in future-proofing DonorDrive.”
The white paper "Responsive Design Doubles Mobile Giving" is a must-read for all nonprofits considering the effectiveness of their mobile giving. Get the white paper.
DonorDrive® Social Fundraising software increases online fundraising for medium and large nonprofits through innovations like built-in responsive fundraising tools, social integration and the industry’s first Fundraising Motivation Engine™. Children's Miracle Network Hospitals, Doctors Without Borders, World Vision, JDRF Canada and Team ASPCA are a few of the causes that use DonorDrive Social Fundraising software for their runs, walks, rides and virtual campaigns to engage constituents and increase donations. Every year, people are raising millions for great causes through DonorDrive. Learn more at DonorDrive.com.